Miu Miu

For the French actress, see Miou-Miou.

Miu Miu
Company typeSubsidiary
IndustryFashion
Founded1993; 31 years ago (1993) in Italy
FoundersMiuccia Prada[1]
HeadquartersMilan, Italy
ProductsLuxury goods
RevenueIncrease€753 million (2023)[2]
ParentPrada
Websitemiumiu.com

Miu Miu is an Italian high fashion women's clothing and accessory brand and a fully owned subsidiary of Prada. It is headed by Miuccia Prada and headquartered in Milan, Italy.

History

Miu Miu store in New York City

Miu Miu was established in 1992 by Miuccia Prada.[1] The name was conceived from Miuccia Prada's family nickname.[3] It was publicly launched in 1993, with a cowgirl-themed collection of fringed suede jackets and patchwork prairie skirts.[4] Starting in 1994, the brand showed its collections in the US for three seasons.[5] It first showed a womenswear collection during Paris Fashion Week in 2006.[5]

By 2005, Prada worked on distinguishing Miu Miu by setting up a separate showroom for the brand in an Art Nouveau villa that served as Prada’s first Milan headquarters, and using that same location for the men’s fall-winter show in 2006.[4]

In 2020, Miu Miu introduced Upcycled by Miu Miu, a limited collection of vintage dresses from the 1930s through the 1980s that have been tweaked and refashioned.[6][7][8][9][10]

Miu Miu’s Spring 2024 show was chosen as the 'best of the year' at the Impression Awards 2024.[11] In the 2020's, Miu Miu has experienced a renewed interest from a younger customer. 2023 full year sales figures were up by 82% year-over-year.[12]

Other activities

Under an agreement made with Prada, the production and global distribution of Miu Miu's prescription frames and sunglasses have been licensed to Luxottica since 2003.[13]

Backed by a 2013 agreement, between Coty Inc. and Prada, Miu Miu launched its first fragrance in 2015, marking the first time the brand expanded outside the fashion and accessories markets.[14]

Boutiques

Miu Miu store in Hong Kong

There are Miu Miu boutiques located on a global scale. Architect Roberto Baciocchi developed the blueprint for an early series of stores, which was first applied to the Milan store in 2006.[15] He also created the interiors for Miu Miu stores in Paris, Hong Kong, Florence, London, New York[16] and Taipei.[17]

Miu Miu opened its first independent store in China in The Mixc in Shenzhen in 2009.[18] A new North American store was launched in Houston, Texas, in The Galleria during the summer of 2011 and in Short Hills, New Jersey, in the fall of 2011. Miu Miu also opened their first Australian boutique at Chadstone Shopping Centre in Melbourne.[19] A branch opened in Glasgow, Scotland, in 2010 and is situated in the Fraser's department store.[20] A store designed by Herzog & de Meuron opened in the Aoyama district of Tokyo in 2015.[21]

In 2017 the Miu Miu Sloane Street store in London reopened after a refurbishment, and announced that they would be starting a customisation service to allow customers to design their own heels. It is the only Miu Miu store in the world to offer this service.[22]

Advertising

For its advertising campaigns, Miu Miu has been working with renowned photographers including Juergen Teller (1996),[23] Glen Luchford (1996–1998),[24] John Akehurst (1998), Norbert Schoerner (1999), Mario Testino (2003), Inez and Vinoodh (2006–2007, 2014),[25][26] Bruce Weber (2011),[27] Mert Alas and Marcus Piggott (2012),[28] Alasdair McLellan (2017)[29] and Steven Meisel (2023–2024).[30]

Spokes-models for the brand have included Laetitia Casta, Kirsten Dunst, Maggie Gyllenhaal, Katie Holmes, Ginta Lapina, Lindsay Lohan, Vanessa Paradis, Chloë Sevigny, Siri Tollerod, Lindsey Wixson, Zhou Xun, Dong Jie, Jessica Stam and Joan Smalls.[31][32] In May 2011, Miu Miu appointed the (then only fourteen-year-old) actress Hailee Steinfeld to be the new younger face of the brand.[33][34] For the 2012 campaign, a 34-year-old, U.S. model Guinevere Van Seenus was chosen.[35] In 2018, actress Elle Fanning became the face of the brand. In October 2021, South Korean singer and actress Im Yoon-ah was selected as a brand ambassador.[36] The next month, South Korean singer Jang Won-young was announced as a brand ambassador.[37] In June 2023, Japanese singer and dancer Momo Hirai was selected as the brand's Japanese ambassador.[38] In August 2023, (G)I-dle’s Minnie was chosen as a new House Ambassador for Miu Miu.[39]

In 2011, Miu Miu launched the Women's Tales series. The campaign consisted of short films that were produced in conjunction with high-profile female directors. The outcome was a list of short, silent films that featured Miu Miu's collections. The first four short films were directed by Zoe Cassavetes, Lucrecia Martel, Giada Colagrande and Massy Tadjedin and were screened at the 69th Venice International Film Festival.[40] A fifth film that debuted in 2013 was written and directed by Ava DuVernay, who also starred in the film.[41]

Controversies

On March 14, 2013, a counter report of Prada in violating women's rights was reported to Office of the United Nations High Commissioner for Human Rights Committee on Economic, Social and Cultural Rights.[42][43] On May 17, 2013, a statement against sexual harassment and gender discrimination at the workplace was released by the UN Committee.[44] In April 2013, an American Change.org petition against Miuccia Prada, collected over 200K signatures around the world. This petition was against Miuccia Prada for countersuing a fired employee for making false statements while voicing her opinion against sexual harassment. This petition damaged the brand image.[45] On May 28, 2013, the UN has backed former Prada employee Bovrisse over the sexual harassment and discrimination case of Prada Japan. Vogue launched a news article, "Prada Vs The UN" quoting Bovrisse claiming, "Anyone who buys from the Prada and Miu Miu brands are supporting a culture of discrimination and power harassment."[46]

In 2015, the UK’s Advertising Standards Authority banned a double-page Miu Miu ad with actress Mia Goth (then 22) that ran in British Vogue, after having received a complaint that the image looked as if a child had been dressed as an adult in a sexually suggestive pose which was irresponsible and offensive.[47]

References

  1. ^ a b "PRADA GROUP". A History Of Innovation. Archived from the original on 20 April 2011. Retrieved 6 May 2011.
  2. ^ "Prada Group Annual Report 2023" (PDF). pradagroup.com. Retrieved 24 October 2024.
  3. ^ Constance C. R. White (15 September 1998). "Once a Private Club, Prada Opens Its Doors". The New York Times. Archived from the original on 6 October 2009. Retrieved 28 July 2009.
  4. ^ a b Amanda Kaiser (March 3, 2006), Miu Miu Comes Into Its Own Archived 18 August 2021 at the Wayback Machine Women's Wear Daily.
  5. ^ a b Miu Miu Moves Paris Venue Archived 18 August 2021 at the Wayback Machine Women's Wear Daily, February 16, 2011.
  6. ^ Vanessa Friedman (October 22, 2020), The Newest Thing in Fashion? Old Clothes New York Times.
  7. ^ "Miu Miu reworks vintage dresses with its first upcycled collection". Harper's Bazaar. Retrieved 15 January 2024.
  8. ^ "Every Beautiful Detail Behind Miu Miu's New Upcycled Collection". British Vogue. Archived from the original on 15 January 2024. Retrieved 15 January 2024.
  9. ^ "How Miu Miu, Gucci, and More are Approaching Sustainability with Opulence". L'Officiem. Archived from the original on 15 January 2024. Retrieved 15 January 2024.
  10. ^ "Miu Miu développe un passeport numérique pour sa quatrième collection « Upcycled »". The Fashion United. Retrieved 15 April 2024.
  11. ^ "Runway Winners – The Impression Awards 2024". The Impression. Archived from the original on 29 January 2024. Retrieved 29 January 2024.
  12. ^ Williams, Robert (7 March 2024). "Prada Defies Luxury Slowdown as Miu Miu Sales Surge 82%". The Business of Fashion. Retrieved 7 March 2024.
  13. ^ Luisa Zargani (14 May 2015), Prada and Luxottica Renew Eyewear License Women's Wear Daily.
  14. ^ Lisa Niven (30 October 2013). "The Scent Of Miu Miu". British Vogue. Archived from the original on 3 March 2016. Retrieved 11 November 2013.
  15. ^ Miu Miu Takes It Uptown Archived 18 August 2021 at the Wayback Machine Women's Wear Daily, July 17, 2002.
  16. ^ Marc Karimzadeh (July 10, 2007), Miu Miu Reopens in SoHo Archived 18 August 2021 at the Wayback Machine Women's Wear Daily.
  17. ^ Alessandra Ilari (April 16, 2008), Miu Miu’s Sense of Style Women's Wear Daily.
  18. ^ "miu miu – welcome to Shenzhen". Glass Magazine. 2009. Archived from the original on 30 August 2009. Retrieved 27 July 2009.
  19. ^ "Luxury brands make Chadstone home". Ragtrader. 17 August 2009. Archived from the original on 6 July 2011. Retrieved 28 August 2009.
  20. ^ "MondoRaro Foundation - BlogZine Indipendente". Archived from the original on 9 April 2011.
  21. ^ Jens Jensen (25 March 2015), Maison Miu Miu: Herzog & de Meuron create a new design gem in Tokyo Archived 4 August 2021 at the Wayback Machine Wallpaper.
  22. ^ "MIU MIU CHELSEA REOPENS WITH CUSTOMISATION SERVICE". AGLAIA Magazine. 2017. Archived from the original on 20 August 2017. Retrieved 29 July 2017.
  23. ^ Alessandra Turra (5 July 2012), Miu Miu Taps Chloë Sevigny Women's Wear Daily.
  24. ^ Sara Gay Forden (7 February 1997), Italy's Spring Mood Swing Women's Wear Daily.
  25. ^ Samantha Conti (17 November 2006), Lohan to Star in Miu Miu Ad Campaign Women's Wear Daily.
  26. ^ Luisa Zargani (10 January 2014), Emerging Actresses Pose for Miu Miu Campaign Women's Wear Daily.
  27. ^ Alessandra Ilari (29 June 2011), Miu Miu Spotlights Hailee Steinfeld in Fall Campaign Women's Wear Daily.
  28. ^ Alessandra Turra (5 July 2012), Miu Miu Taps Chloë Sevigny Women's Wear Daily.
  29. ^ Jessica Iredale (28 June 2017), Naomie Harris, Kate Moss, Adwoa Aboah in Miu Miu’s Fall Campaign Women's Wear Daily.
  30. ^ Julia Teti (8 April 2024), Gigi Hadid Channels 1930s Beauty in Miu Miu’s 2024 Bag Campaign Inspired by Yevonde’s Timeless Photography Women's Wear Daily.
  31. ^ "Confirmed: Katie Holmes for Miu Miu". Grazia. Retrieved 28 July 2009.
  32. ^ "Of the Minute: That Girl". models.com. 14 January 2010. Archived from the original on 18 February 2010. Retrieved 27 February 2010.
  33. ^ Isabel Wilkinson (16 May 2011). "Hailee Steinfeld as Miu Miu's New Muse". The Daily Beast. Archived from the original on 10 June 2011. Retrieved 27 February 2012.
  34. ^ "Hailee Steinfeld: The New Face of Miu Miu!". E! Online. 16 May 2011. Archived from the original on 29 June 2011. Retrieved 27 February 2012.
  35. ^ "Miu Miu hires 34-year-old model to replace Hailee". 19 October 2011.
  36. ^ "What winter brings. #MiuMiu ambassador #YoonaLim wearing #MiuMiuFW21 for @wkorea". Miu Miu on Twitter. 22 October 2021. Archived from the original on 22 October 2021. Retrieved 22 October 2021.
  37. ^ Choi, Na-young (15 November 2021). "원영, 바비인형의 환생 "빨리 성인 되고 싶다가도.." [화보]" [Wonyoung, the reincarnation of a Barbie doll "Even if I want to become an adult soon..." [Pictorial]]. Naver (in Korean). Archived from the original on 15 November 2021. Retrieved 3 August 2023.
  38. ^ JP, Harper's BAZAAR (12 June 2023). "ミュウミュウの日本アンバサダーにTWICEのモモが就任！" [Momo of TWICE appointed as Japanese ambassador for Miu Miu!]. Harper's Bazaar (in Japanese). Archived from the original on 12 June 2023. Retrieved 15 June 2023.
  39. ^ (여자)아이들 민니, 미우미우 앰버서더 발탁 [(G)I-DLE Minnie selected as Miu Miu ambassador]. Newsis (in Korean). 8 August 2023. Archived from the original on 17 February 2024. Retrieved 16 February 2024.
  40. ^ Sowray, Bibby (31 August 2012). "Fashion shoots". The Daily Telegraph. London. Archived from the original on 31 January 2016. Retrieved 11 February 2013.
  41. ^ "Miu Miu". Archived from the original on 12 October 2014. Retrieved 11 February 2013.
  42. ^ "Working Womens Network letter" (PDF). www2.ohchr.org. 14 March 2013. Archived (PDF) from the original on 19 November 2019. Retrieved 1 June 2019.
  43. ^ "Committee on Economic, Social and Cultural Rights - 50th session". Archived from the original on 17 September 2013. Retrieved 16 September 2013.
  44. ^ "GE.13 Committee on Economic, Social and Cultural Rights" (PDF). www.mofa.go.jp. 17 May 2013. Archived (PDF) from the original on 3 December 2019. Retrieved 1 June 2019.
  45. ^ Leibowitz, Lauren (24 April 2013). "Prada Employee Fought Back, And So Did Prada". Huffington Post. Archived from the original on 24 October 2013. Retrieved 14 October 2013.
  46. ^ "Prada Rina Bovrisse Lawsuit - UN Statement Released (Vogue.co.uk)". Vogue UK. 28 May 2013. Archived from the original on 8 December 2013. Retrieved 14 October 2013.
  47. ^ Mark Sweney (6 May 2015), Miu Miu ad banned for appearing to sexualise a child Archived 16 July 2024 at the Wayback Machine The Guardian.