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Latina Televisión (also known as Latina TV or simply Latina, and previously known as Frecuencia Latina Televisión or Frecuencia Latina) is a Peruvian free-to-air television channel that has been broadcasting since 1983.[1][2]
It is the third private channel to start broadcasting. In 2005, it was the fourth most-watched channel according to CPI,[3] and in 2008, it reached the third position according to Kantar Ibope Media.[4] Its broadcast headquarters are located on Av. San Felipe in the Jesús María District of Lima. The channel is owned by Grupo Enfoca.
History
In 1982, Compañía Latinoamericana de Radiodifusión S.A. was formed by Bernardo Batievsky (advertiser and filmmaker), Samuel and Mendel Winter (owners of the chocolate company Procacao S.A), and Baruch Ivcher (owner of the mattress company Paraíso del Perú S.A). They reacquired the license previously revoked from Tele 2. After conducting test broadcasts for four hours a day,[5] the channel was relaunched on January 23, 1983, under the name Frecuencia 2 from a small house in the Miraflores district of Lima. The inaugural ceremony was led by then-president Fernando Belaúnde Terry.
The network was known as Frecuencia Latina (English: Latin Frequency) until November 2014.[6]
In 2018, Latina announced it had secured the broadcasting rights for the 2022 FIFA World Cup for Peru, intending to air all matches on the free-to-air network.[7] However, in 2022, Latina faced criticism for not broadcasting some of the 64 matches of the tournament.[8]
