On September 26, 2011, the then-KID-FM rebranded from "The Bull" to "River Country", now simulcasting on KWFO 102.1 FM Driggs, Idaho.
On October 25, 2018, KID-FM rebranded from "River Country" to "The Wolf".[2] The station changed its call sign to KWFI-FM on November 26, 2018.
Ownership
In October 2007, a deal was reached for KID-FM to be acquired by GAP Broadcasting II LLC (Samuel Weller, president) from Clear Channel Communications as part of a 57 station deal with a total reported sale price of $74.78 million.[3] What eventually became GapWest Broadcasting was folded into Townsquare Media on August 13, 2010;[4] Townsquare, in turn, sold its Idaho Falls–Pocatello stations to Rich Broadcasting in 2011.[5]