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WMCM
Simulcasts WBFB, Bangor
Rockland, Maine; United States;
Broadcast area	Mid Coast
Frequency	103.3 MHz
Branding	The Bear
Programming
Format	Country
Affiliations	Premiere Networks; Motor Racing Network;
Ownership
Owner	Blueberry Broadcasting; (Blueberry Broadcasting, LLC);
Sister stations	WABK-FM, WVQM, WQSS, WTOS-FM
History
First air date	1968 (as WRKD-FM at 93.5)
Former call signs	WRKD-FM (1968–1980)
Former frequencies	93.5 MHz (1968–1985)
Call sign meaning	Mid Coast Maine
Technical information
Licensing authority	FCC
Facility ID	57301
Class	B
ERP	22,500 watts
HAAT	225 meters (738 ft)
Transmitter coordinates	44°7′36.9″N 69°8′26.3″W / 44.126917°N 69.140639°W
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.971thebear.com

WMCM (103.3 FM) is an American radio station broadcasting a country music format simulcasting WBFB. Licensed to Rockland, Maine, United States, the station serves the Mid Coast Maine area. The station is owned by Blueberry Broadcasting.^[2]

History

The station signed on in 1968 as a Class A on 93.5 as WRKD-FM, sister to WRKD (1450 AM, later WVOM). WMCM upgraded to 20.6 kW and changed its frequency to 103.3 in the late 1980s. The station began its country music format on September 9, 1990, replacing a short lived classical music format,^[3] and subsequently branded as "Real Country 103.3". As of September 28, 2009, WMCM became part of a three-station country network based out of Blueberry's Bangor office, simulcasting WBFB and also heard on WLKE (now WBFE, formerly branded as "Lucky 99.1").^[4]^[5]