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KBTE (104.9 FM), known locally as "104.9 The Beat", is a Connoisseur Media radio station, licensed to Tulia, Texas, and serving the Lubbock area with an urban contemporary format. Studios are located in south Lubbock on Avenue Q, west of I-27, and the transmitter is located southeast of Plainview, Texas, in unincorporated Hale County.
KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an active rock station as "The Bat"; however the station began stunting with loops of The Go-Go's 1980s song "We Got The Beat" before the launch of The Beat.
33°57′36″N 101°35′20″W / 33.960°N 101.589°W / 33.960; -101.589
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