Journal of Consumer Behaviour

*Journal of Consumer Behaviour*
Subject	Consumer behaviour
Language	English
Edited by	Steven D'Alessandro; Jacqueline Eastman
Publication details
History	2001–present
Publisher	John Wiley & Sons
Impact factor	3.280 (2020)
Standard abbreviations;
ISO 4	J. Consum. Behav.
Indexing;
ISSN	1472-0817 (print); 1479-1838 (web);
LCCN	2005206515
OCLC no.	797198459
Links
	Journal homepage; Online access; Online archive;

The Journal of Consumer Behaviour is a bimonthly peer-reviewed academic journal dedicated to the study of consumer behaviour. It was established in 2001 and is published by John Wiley & Sons.

Aims and Scope

The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.

Keywords

consumer behaviour, marketing, consumer attitudes, relationship marketing

Editorial Board

Editors-in-Chief

The Editors-in-Chief are Professor Steven D'Alessandro (Edith Cowen University) and Professor Jacqueline Eastman (Florida Gulf Coast University).

Associate Editors


Associate Editor	Research Institution	Country
Dr. Zachary Anesbury	Ehrenberg-Bass Institute for Marketing Science, University of South Australia	AUS
Dr. Atefeh Yazdanparast Ardestani	Clark University	USA
Dr. Sianne Gordon-Wilson	Queen Mary University of London	GBR
Dr. Rajesh Iyer	Foster College of Business, Bradley University	USA
Prof. Varsha Jain	MICA	IND
Dr. Satish Kumar	Malaviya National Institute of Technology Jaipur	IND
Prof. Nina Michaelidou	Loughborough University	GBR
Dr. Ninh Nguyen	Asia Pacific College of Business & Law, Charles Darwin University	AUS
Dr. Chamila Perera	Swinburne Business School, Swinburne University of Technology	AUS
Assistant Professor Nikoletta-Theofania Siamagka	Aristotle University of Thessaloniki	GRC
Associate Professor Cynthia M. Webster	Macquarie University	AUS

In 2022, Professor Varsha Jain of MICA, India, was awarded the Associate Editor Award.

Rankings

According to the Australian Business Deans Council, the journal in 2022 is an A-Level.^[1]

According to the Journal Citation Reports, the journal has a 2020 impact factor of 3.28, ranking it 100 out of 153 journals in the category "Business".^[2]

According to Research.com, the journal has a 2021-2022 Cite Score of 4.3^[3]

JCB Reviewer of the Year Awards

Associate Editors


Associate Editor Reviewers of the Year
2022
Zachary Anesbury	University of South Australia
Atefeh Yazdanparast	Clark University

Editorial Review Board


Editorial Review Board Reviewers of the Year
2022
Steven Bellman	University of South Australia
Seth Ketron	University of North Texas
Nina Krey	Rowan University
Emmanuel Mogaji	University of Greenwich
Hyunju Shi	Georgia Southern University
Sanjeev Tripathi	Indian Institute of Management Indore
2021
Dora Bock	Auburn University
Weng Marc Lim	Swinburne University
Emmanuel Mogaji	University of Greenwich
Park Thaichon	Griffith University
Hyunju Shin	Georgia Southern University
2020
Nieves García De Fruto	University of Almeria
Sianne Gordon-Wilson	University of Portsmouth
Hassan Kalantari	Swinburne University of Technology
John Thøgersen	Aarhus University
Zachary Anesbury	University of South Australia

Ad Hoc Reviewers


Ad Hoc Reviewers of the Year
2021
Muhammad Abid Saleem	Charles Darwin University
Jennifer Wiggins	Kent State University
2020
Chamila Perera	Swinburne University
Naser Pourazad	Flinders University
Steven Bellman	UniSA Business
Clare D'Souza	LaTrobe University
Jennifer Stoner	University of North Dakota

JCB Best Paper Awards

The co-editors for Journal of Consumer Behaviour are pleased to announce the winners of the 2021 Best Paper Award, as voted for by the Editorial and Advisory Boards.^[4]


Best Paper
2022
When influencers are not very influential: The negative effects of social media verification	DOI: 10.1002/cb.2039
Jazlyn Elizabeth Dumas	University of Maine
Rusty Allen Stough	University of Maine
2021
The complex triad of congruence issues in influencer marketing	DOI: 10.1002/cb.1935
Walter Von Mettenheim	University of Hannover
Klaus-Peter Wiedmann	University of Hannover
2020
How do I see myself? A systematic review of identities in pro-environmental behaviour research	DOI: 10.1002/cb.1798
Alina M. Udall	Norges Teknisk-Naturvitenskapelige Universitet
Judith I. M. De Groot	University of Groningen
Simon B. De Jong	Maastricht University
Avi Shankar	University of Bath