Hasbro Legends
| Type | Digital broadcast television network |
|---|---|
| Country | United States |
| Broadcast area | Nationwide, via OTA digital TV (coverage 49.76%)[1] |
| Headquarters | Chattanooga, Tennessee |
| Programming | |
| Language | English |
| Picture format |
|
| Ownership | |
| Owner | Get After It Media |
| Parent | Get After It Media |
| Sister channels |
|
| History | |
| Launched | July 13, 2026 |
| Links | |
| Webcast | Watch live |
Hasbro Legends is an American digital broadcast television network and FAST channel owned by Get After It Media with programming from Hasbro Entertainment.
History
On October 7, 2025, Hasbro Entertainment announced plans to expand their free ad-supported streaming television lineup with several new channels. One of them, named Hasbro Legends, was intended to showcase a variety of the company's properties, with a focus on "classic TV and anime-inspired content".[2] The channel was intended to debut in the fourth quarter of that year, with it launching on Plex in December and Amazon Prime Video in January.[3]
Hasbro announced a partnership with Get After It Media on April 13, 2026, to launch the service as a digital broadcast television network. Get After It would manage distribution and ad sales, while Hasbro would provide programming. Upon launch, Get After It claimed Hasbro Legends would be available in over 70 million households, with additional distribution through the company's then upcoming Heartland+ streaming portal.[4]
After soft-launching on Get After It's owned stations in late June and upon Heartland+'s debut on July 2, Hasbro Legends officially launched as a broadcast network on July 13, 2026.[5] The formal launch coincided with the network gaining affiliate carriage on stations owned by HC2 Holdings.
Programming
Hasbro Legends' schedule consists of older content from the Hasbro Entertainment library, including various entries from the Duel Masters, G.I. Joe, My Little Pony, Power Rangers and Transformers franchises.[5]
See also
- Discovery Family - a cable television channel co-owned by Warner Bros. Discovery Global Linear Networks and Hasbro Entertainment
- PBJ - a similar digital broadcast television network operated by what is now Get After It Media in conjunction with Classic Media
References
- ^ "Stations for Network - Hasbro Legends". RabbitEars. Retrieved July 18, 2026.
- ^ "PEPPA PIG To Launch on Samsung TV Plus as Hasbro Achieves Full Coverage Across Major U.S. FAST and AVOD Platforms" (Press release). Pawtucket, Rhode Island: Hasbro. October 7, 2025. Retrieved July 18, 2026.
- ^ Guttman, James (April 2, 2026). "Plex Adds Even More Free Channels – Here's What's New". Cordcutter News. Retrieved July 18, 2026.
- ^ "HASBRO ENTERTAINMENT AND GET AFTER IT MEDIA LAUNCH "HASBRO LEGENDS" CHANNEL TO OVER 70 MILLION HOMES ACROSS THE U.S." (Press release). Burbank, California: Hasbro. April 13, 2026. Retrieved July 18, 2026.
- ^ a b Keys, Matthew (July 16, 2026). "Get After It Media partners with Hasbro on new streaming channel". The Desk. Retrieved July 18, 2026.
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