The company was founded by RedOctane founder Charles Huang, Palm, Inc.'s Matt Crowley, and Karl Townsend, the original Palm Pilot's lead engineer.[1] They started the company with $6 million in venture capital with the intention to "develop internal games, support external development, and advance software services".[1] Their first project is software that lets players connect the company's controller to their Android device, which can connect to a television.[2]VentureBeat's Dean Takahashi called their late entry to the market a weakness.[3]
The company launched an affiliate program for Android game developers who helped sell their controllers.[4] Green Throttle Games was purchased by Google in 2014.[5]
Products
The company's first device was the Atlas controller, styled similarly to the Xbox 360 controller.[4] The controller will be compatible with the GameStick.[6]