Its services are used by the media, entertainment, telecoms, enterprise and commerce sectors[2] and Fonix has connections to all of the UK mobile networks. When consumers make payments, they are charged to their mobile phone bill. This service can be used for ticketing, content, cash deposits and donations.[2]
Fonix was originally named Orca Digital and was founded in 2006 in Chiswick, London. Orca Digital focused upon mobile telephony and providing interactive services to the media and entertainment sectors.[5]
In 2014, Orca Digital relaunched as Fonix Mobile under CEO Rob Weisz. At this point, the business became focused upon mobile operator payments and mobile messaging services to a range of sectors including media, charity, telecoms, enterprise, gaming and entertainment.[6]
Fonix went public at the London Stock exchange (AIM) in October 2020. The company successfully raised £45m with a market capitalisation on admission of £90m, growing to £240m by August 2024.[18]
Process
Fonix's service works by charging digital payments to the mobile phone bill, either via Carrier Billing or SMS Billing.[19] Fonix also offers messaging solutions.[20]
Carrier billing
APIs are used to charge users to their phone bills through desktop, mobile or apps.[21] Fonix's Carrier Billing services can be used for ticketing (e.g. parking tickets and cinema tickets), content (e.g. paying for film or magazines) and cash deposits.[2][22]
SMS billing
Fonix's API charges customers to their phone bills via SMS.[23] This means that customers can purchase services or make charitable donations and are charged by sending the text message.[24][25] The service is most commonly used for digital purchases, such as content, donations, voting, competitions and polls.[26][27]
Messaging
Fonix's messaging services have the capability to send and receive SMS online, via an API or via SMPP. RCS messaging can be used to send richer message content.[28][29]
