Element Magazine is an Asian men's online magazine that focuses on fashion and lifestyle. Its coverage includes art, grooming, music, entertainment, social issues and travel. It is published bi-monthly in Singapore by Epic Media.
History
Element Magazine has been described as the first alternative high-fashion and lifestyle men's journal with featured stories connected to the Asian LGBTQI community in particular, and it is launched and based in Singapore.[1][2][3] The magazine was established by Noel Ng and Hiro Mizuhara in March 2013.[4]
The decision to launch the magazine on digital platforms enabled the publishers to side-step Singapore's regulation of print media and meant it had no need to obtain a media license. It uses an Internet host server in the United States.[1][5]Normative and positive depictions of gay people in mainstream media are currently banned in Singapore by the Media Development Authority (MDA).[6] The magazine boasts an average digital circulation of more than 15,000 since its launch. It is also the organizer of Asia Pink Awards, a regional Awards event that celebrates those campaigning for LGBTQI acceptance in Asia[7][8]
Editorial
Element Magazine often promotes and features sexual health related contents and campaigns besides fashion and lifestyle. In 2013, it launched a visual campaign to promote HIV/AIDS awareness in World AIDS Day 2013.[9]
