DigiDirect
The DigiDirect Group is an Australian company. It owns the consumer electronics retail chain DigiDirect, online book retailers Booktopia and Angus & Robertson, library supplier James Bennett and computer hardware retailer Mwave. HistoryDigiDirect was founded in 2006 by Shant Kradjian as an online camera equipment business.[1][2] The first DigiDirect store was opened in Westfield Bondi Junction.[3] By 2016, the company had stores in Victoria, New South Wales and Queensland. In August 2016, DigiDirect opened its seventh store and entered the Western Australian market after acquiring a camera store in Cannington.[4] DigiDirect was fined $39,240 in June 2021 by the Australian Competition and Consumer Commission for three alleged instances of misleading advertising in 2020.[5] In February 2024, DigiDirect launched DigiMarket, an online third-party marketplace.[6] In August 2024, DigiDirect acquired online book retailer Booktopia after the company went into administration in July. The acquisition also included the Angus & Robertson and Co-Op Bookshop brands and about $14 million in inventory.[7] In September 2024, over 304,000 DigiDirect customer records were leaked online after a cybersecurity breach.[8] In May 2025, DigiDirect purchased library supplier James Bennett from US company Baker & Taylor.[9] The following month, it acquired computer hardware retailer Mwave after it went into voluntary administration.[10] References
External links |
