Design for Loving

Design for Loving
British quad poster
Directed byGodfrey Grayson
Written byMark Grantham
Produced byJohn Ingram
StarringJune Thorburn
Pete Murray
CinematographyStephen Dade
Edited byJohn Dunsford
Music byBill Le Sage
Production
company
Danziger Productions
Distributed byColumbia Pictures Corporation (UK)
Release date
  • March 1962 (1962-03) (UK)
Running time
68 minutes
CountryUnited Kingdom
LanguageEnglish

Design for Loving (also known as Fashion for Loving) is a 1962 British comedy film directed by Godfrey Grayson and starring June Thorburn, Pete Murray and Soraya Rafat.[1][2]

A beatnik becomes a top fashion model.

Plot

With an eye on the youth market, fashion executive Barbara Winters hires beatnik Stanford as her chief fashion adviser. However, discovering Stanford is in reality Lord Stanford, leads to ensuing comic complications.

Cast

Critical reception

The Monthly Film Bulletin called the film: "one of those shop-soiled little romantic comedies stuck in the bargain-basement where the situations, backdrops and staging are concerned. The jokes at the expense of beatniks and haute couture tend to become tedious, for all that they are put over with energy by a willing cast."[3]

TV Guide concluded that the film "...fails to produce much excitement, comic or otherwise."[4]

References

  1. ^ "Design for Loving". British Film Institute Collections Search. Retrieved 26 April 2024.
  2. ^ BFI.org
  3. ^ "Design for Loving". The Monthly Film Bulletin. 29 (336): 67. 1 January 1962 – via ProQuest.
  4. ^ "Design for Loving".


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