Born in the Welsh mining town of Argoed, he was educated at Pontllanfraith Grammar School obtaining A Levels in economics and geography before studying for a degree in business studies.[3] Rowlands joined UKIP in 1998.
In May 2019, he resigned from UKIP to join the newly-formed Brexit Party (later Reform UK).[7] In the same month as his defection, Rowlands caused controversy by calling far-right activist Tommy Robinson a "courageous character". The Brexit Party distanced themselves from the remarks, saying that Rowlands' views did not "in any way" reflect the party's position. [8]
At the 2021 Senedd election, Rowlands stood in Newport East for Reform UK, coming last with 328 votes (1.4%). He was also third on his party's list in the South Wales East region, but was unsuccessful in retaining his seat. Incidentally, none of the other Reform or UKIP candidates were successful in that election.