Daniela Simpson

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Daniela Simpson (born May 11, 1976) is a marketing executive and an American businesswoman of Czech descent. She is currently the General Manager at Ferrara Candy Company, and is a two-time winner of the Most Innovative New Product Award in the non-chocolate category at the National Confectioners Association Sweets & Snacks Expo.^[1]

Daniela Simpson is currently the General Manager at the Ferrera Candy Company, overseeing their US$1.1 billion candy and fruit snacks business unit. She joined Ferrera after playing a key role in the sale of the Nestlé Confections & Snacks business, which sold to Ferrera for US$2.8 billion in January, 2018.^[2]

At Nestlé, where Simpson served as Marketing Director,^[3] she oversaw a $500 million portfolio of brands.^[4] Simpson notably led the creation of the US$100 million Skinny Cow chocolate business, which was included on Nielsen's list of 14 Breakthrough Innovations of the Year in 2013.^[5]

Simpson serves on the board of directors of Purpics.

Daniela has earned two Most Innovative New Product Awards at the yearly National Confectioners Association Sweets & Snacks Expo. In 2016 she and her team received the award for Nerds Lucha Grande and in 2018 she won for Big Chewy Nerds.^{[6][better source needed]}

Simpson is a frequent guest lecturer at Pepperdine Graziadio Business School.^[7]

Simpson's undergraduate degree is in marketing from University of Economics, Prague^{[8][failed verification]} and she received her MBA from UCLA Anderson School of Management.^{[citation needed]}

Daniela is married to Aaron Simpson, an animation producer.^{[citation needed]}