Daily Planet (brothel)
The Daily Planet was a licensed brothel in Melbourne, Australia. The 18-room establishment was located in Horne Street, Elsternwick.[1] It was also mentioned in interviews and promoted by Blink 182 during an Australian tour in 1998 and Jim Jefferies during stand up.[2] The Daily Planet was founded in 1975 by John Trimble, the nephew of crime boss Robert Trimbole.[3] In 2003, the brothel's operation was separated from its real-estate holdings, and the real estate property trust, named The Daily Planet Limited, proceeded with an initial public offering on the Australian Securities Exchange.[4] Heidi Fleiss had been hired to generate publicity.[5] The company acquired a strip club business in 2003.[6] In 2003, the public company resolved to sell the Daily Planet building for $5.7 million. The company changed its name to Planet Platinum Limited and went on to pursue its investments in strip clubs.[7][8] However, the sale of the Daily Planet building never happened, and the property was taken off the market in 2006.[9] In 2018, the Daily Planet closed down with the building transformed into a Drug and Alcohol Rehabilitation Centre called the Wellbeing Planet.[10] SponsorshipsThe Daily Planet was the primary sponsor of Daily Planet Racing, John Trimble's motor racing team that competed in the Australian Touring Car Championship in the 1990s.[11] References
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