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Community mobilization is an attempt to bring human and non-human resources together to undertake developmental activities and achieve sustainable development.^[1]

Process

Community mobilization is a process through which action is stimulated by a community itself, or by others, that is planned, carried out, and evaluated by a community's individuals, groups, and organizations on a participatory and sustained basis to improve the health, hygiene and education levels so as to enhance the overall standard of living in the community.^[2] A group of people have transcended their differences to meet on equal terms in order to facilitate a participatory decision-making process. In other words, it can be viewed as a process which begins a dialogue among members of the community to determine who, what, and how issues are decided, and also to provide an avenue for everyone to participate in decisions that affect their lives.^[3]

Requirements

Community mobilization needs many analytical and supportive resources which are internal (inside the community) and external (outside the community) as well. Resources include:

Leadership
Organizational capacity
Communications channels
Assessments
Problem solving
Resource mobilization
Administrative and operational management

Strategies

The Centre for Disease Control envisions that strong healthcare initiatives will be readily owned by a community if the leaders ("grass tops"), the citizens ("grass roots"), and youth are fully engaged in mobilizing the community, educating stakeholders, and implementing evidence-based interventions. To this respect, 14 strategies guided by best practice have been reported (Huberman 2014):

1. Secure strong leadership

2. Establish a formal structure

3. Engage diverse organizations, community leaders, and residents

4. Ensure authentic participation and shared decision making

5.ensure authentic and productive roles for young people

6. Develop a shared vision

7. Conduct a needs assessment

8. Create a strategic plan

9. Implement mutually reinforcing strategies

10. Create a fundraising strategy

11. Establish effective channels for internal communication

12. Educate the community

13. Conduct process and outcome evaluations

14. Evaluate the community mobilization effort separately

Implications

"Community mobilization" is a frequently used term in developmental sector. Recently, community mobilization has been a valuable and effective concept which has various implications in dealing with basic problems like health and hygiene, population, pollution and gender bias.^[1]^[4]

References

^ ^a ^b "Community Mobilization and Participation" (PDF). Women and Child Development Department, Govt. of Orrissa. pp. 197–205. Archived from the original (PDF) on 2011-07-21. Retrieved 2010-04-08.
^ Delgado-Gaitán, Concha (2001). The Power of Community: Mobilizing for Family and Schooling. New York: Rowman & Littlefield Publishing, Inc. ISBN 978-0-7425-1550-5.
^ "Community Mobilization and AIDS" (PDF). UNAIDS - Best Practice Collection. pp. 1–8.
^ Dada, Sara; Cocoman, Olive; Portela, Anayda; Brún, Aoife De; Bhattacharyya, Sanghita; Tunçalp, Özge; Jackson, Debra; Gilmore, Brynne (2023-02-01). "What's in a name? Unpacking 'Community Blank' terminology in reproductive, maternal, newborn and child health: a scoping review". BMJ Global Health. 8 (2): e009423. doi:10.1136/bmjgh-2022-009423. ISSN 2059-7908. PMC 9906186. PMID 36750272.