Chooks Fresh & Tasty

"River Rooster" redirects here. For the river in U.S.A., see Rooster River.

Chooks Fresh & Tasty
FormerlyRiver Rooster
Company typeFranchise system
IndustryFast food
Founded1991; 34 years ago (1991) in South-west Western Australia
FounderSteve Hansen
Defunct2010; 15 years ago (2010)
FateAcquired by Quick Service Restaurant Holdings and converted to Chicken Treat
Headquarters
Stirling, W.A.
,
Australia
Number of locations
34
Area served
Western Australia, Queensland, Tasmania
Key people
Steve Hansen
ProductsChicken
OwnerQuick Service Restaurant Holdings
WebsiteArchive of website

Chooks Fresh & Tasty was a Western Australian fast food chain that specialized in barbecued and fried chicken.

History

Chooks was originally a well known regional fast food brand named River Rooster. Operations began in Busselton and Margaret River in 1991. River Rooster stores were generally in areas that lacked popular fast food chains – namely Chicken Treat, Red Rooster or KFC.[1]

Around 2003, the River Rooster name was dropped. The company felt they were not generating new transactions due to the similarity in brands with other outlets. The company started a competition where customers could submit new names to them for consideration, after which the final Chooks Fresh & Tasty name was adopted.[1][2]

In October 2010, Chooks Fresh & Tasty was acquired by Quick Service Restaurant Holdings, which rebranded all of the locations as Chicken Treat.[3][4]

See also

References

  1. ^ a b "Chooks". Archived from the original on 4 September 2007. Retrieved 2007-09-17.
  2. ^ Franchise Council of Australia Board of Directors Archived 8 September 2007 at the Wayback Machine (accessed 2007-09-17)
  3. ^ Chooks Fresh & Tasty acquired by Red Rooster franchisor Archived 10 September 2011 at the Wayback Machine (accessed 2011-07-07)
  4. ^ QSRH buys Chooks Fresh & Tasty Archived 8 October 2011 at the Wayback Machine (accessed 2011-07-07)


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