Mang Inasal Philippines, Inc., or simply Mang Inasal (Hiligaynon for "Mr. Barbecue"), is a barbecuefast food restaurant chain in the Philippines established on December 12, 2003, in Iloilo City. It is one of the most popular fast food chains in the Philippines, known for serving chicken inasal (grilled chicken) and for introducing unli-rice (unlimited rice) to Philippine restaurant culture.[2]
History
The first Mang Inasal branch at Robinsons Iloilo Carpark Building
Mang Inasal was started by Edgar "Injap" Sia II, who owned his first business at the age of twenty.[3] Sia engaged in the food business at twenty-six years of age, opening the first Mang Inasal branch on December 12, 2003 at the Carpark Building of Robinsons Place Iloilo in downtown Iloilo City.[3] The restaurant was an instant success, despite stiff competition from other established grilled-food restaurants.
Mang Inasal opened its first branches in the Visayan region, later expanding to Mindanao then to Metro Manila. The company started franchising in 2005; by 2008, it had opened 23 restaurants, with ten being franchised.[4] In 2009, Mang Inasal expanded to over a hundred branches, opening its 100th branch in Kalibo, Aklan.[3]
In October 2010, 70% of Mang Inasal was acquired by Jollibee Foods Corporation (JFC), for ₱3 billion ($68.8 million).[5] JFC acquired in April 2016 the remaining 30% previously belonging to Injap Investment owned by Inasal's founder, folding the roasted chicken and barbecue business into its operations and portfolio. The Sia family remains involved in the business with Ferdinand Sia as its COO.[6]
In 2018, Mang Inasal opened its 500th branch at Gaisano Iloilo City Center in Mandurriao, Iloilo City.[7]
Mang Inasal specializes in Filipino grilled chicken, particularly its signature chicken inasal, which is marinated and grilled. The menu includes options for 'unli-rice' or unlimited rice, allowing customers to request additional servings. The restaurant chain also offers free Sinigang soup, along with other grilled dishes like pork barbecue and grilled liempo, as well as non-grilled options like sisig, palabok, and lumpia. For dessert, they offer halo-halo and crema de leche.[8]
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