The song contains layered synthesizer parts, rhythmic industrial patterns, and an electronic bassline, which are interrupted by a guitar-driven instrumental break. The song ends with a vocal outro with a chant of the song's title.[3][9] Gary Graff of Billboard interpreted the song's lyrics as an "acknowledgement of Reznor's absence" and a presumable reference to his experiences in film scoring and How to Destroy Angels.[3]
Release and promotion
The song first leaked online on Brazilian website BCharts,[10] then spreading to other sites and radios. It was later streamed on the band's official SoundCloud account.[5] The audio-only video was also uploaded to Nine Inch Nails' YouTube channel.[11] A radio edit of the song was initially made available, which was edited down to 3:56 in length.[5]
The song was featured in the soundtrack of the video game Gran Turismo 6.
Music video
The music video was released on June 28, 2013, with an epileptic seizure warning.[12][13] It was directed by David Lynch, with whom Reznor collaborated on Lost Highway.[14] The video runs for 4:17.[15] Photographs taken by Nine Inch Nails collaborator Rob Sheridan during the shooting in Los Angeles were also released on June 27, 2013.[12]
