Brutus (ブルータス) is a Japanese men's magazine focusing on pop culture, lifestyles, and culture in Tokyo, Japan by Magazine House.[1][2]
History
Brutus was started in 1980.[3][4][5] The first issue of the magazine appeared in May 1980.[6]
The magazine's logo was designed by art director Seiichi Horiuchi, who also designed the logos for sister publications Popeye, an an, and Olive.[7] The logo directly references Popeye's nemesis Brutus from E. C. Segar's King Features comic, with letterforms terminating in broken lines that resemble the character's spiked beard.[7]
In 1998, a design and architecture-focused special edition called Casa Brutus was launched, which became a standalone monthly publication in 2000.[8]
Publication
The publisher is Tokyo-based company Magazine House.[4] The magazine was published monthly[9] and biweekly.[10] It is now published on a bimonthly basis.[4] It has sister publications, an an, Popeye, Casa Brutus, and Olive.[3][4]
Reception
Described as popular,[11]Brutus had a circulation of 88,543 as of May 2009[update] with a target audience of 20- to 50-year-old trend-conscious males.[9] One of its former editors-in-chief is Kazuhiro Saito.[12]
In 2013, the magazine and Popeye received best magazine award.[13]
References
^Bratt, L. Erik (13 May 1992). "Clear Sailing for Some". The San Diego Union-Tribune.
^Holley, David (27 March 1995). "Japanese Guru". Los Angeles Times. He was interviewed sympathetically, for example, for an article on new religions published in the well-respected magazine Brutus in 1991.
^"How-to Guides Ever Popular with Japanese". The Pantagraph. Associated Press. 14 January 1991. "How-to magazines attract Japanese readers, who are always fearful of doing something different, by showing a standard of what people should be doing," said Masayoshi Kinjo, editor of the popular men's magazine Brutus.
