The Atlanta Film Festival (ATLFF) is an international film festival held in Atlanta, Georgia and operated by the Atlanta Film Society, a 501(c)(3) nonprofit organization. Started in 1976 and occurring every spring, the festival shows a diverse range of independent films, with special attention paid to women-directed films, LGBTQ films, Latin American films, Black films and films from the American Southeast. ATLFF is one of only a handful of festivals that are Academy Award-qualifying in all three short film categories.[1]
History
Founding
In 1968, the Atlanta International Film Festival was launched, becoming Atlanta's first major film event. It operated until 1974 when the organizers were no longer able to finance the operation. Two years later, a group of independent filmmakers and artists established Independent Media Artists of Georgia, Etc. (IMAGE) as a 501(c)(3) nonprofit organization in 1976. The IMAGE Film & Video Center opened that year as the first media arts center in the state of Georgia, providing much-needed equipment access, networking, information dissemination, and support to local filmmakers. A year later, the inaugural Atlanta Independent Film & Video Festival launched on May 14, 1977 at the Piedmont Park Bathhouse.
Name Changes
In 1984, the organization truncated the name of the festival to the Atlanta Film and Video Festival, and again in 2002, to the Atlanta Film Festival. In 2015, the parent organization became known as the Atlanta Film Society.[2]
Effects of the COVID-19 pandemic
In March 2020, ATLFF made the decision to postpone the 44th edition due to the COVID-19 pandemic. The original dates of April 30-May 10 were rescheduled to September 17–27.[3] This will mark the first time in the organization's history that the event will take place beyond the spring or early summer months. The 2022 event had the festival back to its usual practice with many awards.[4]
On June 7, 2001, the organization launched the annual IMAGE Film Awards Gala as a separate event attached to the annual film festival. Recognizing individuals and organizations who have made outstanding contributions to building the state's film industry and community, the awards were named in honor of the organization's founding name. Robert Osborne of Turner Classic Movies hosted the first reception where founding IMAGE Executive Director Gayla Jamison, Georgia Governor Zell Miller, Academy Award-nominated filmmaker Gary Moss, and Crawford Communications were the inaugural honorees.
Spike Lee may be considered ATLFF's first great filmmaker discovery. Lee made his first film, Last Hustle in Brooklyn, while a mass communications student at Morehouse College with the encouragement of his mentor, Dr. Herb Eichelberger, a co-founder of the Atlanta Film Society (then known as IMAGE). The festival was the first to screen the film, where it won a jury prize of $25. After winning the jury prize, Lee decided to pursue a career as a filmmaker. ATLFF also screened Joe's Bed-Stuy Barbershop: We Cut Heads, which won Lee a 1983 Student Academy Award. He was honored in 2005 with the inaugural Ossie Davis Award, in 2009 with a 20th-anniversary screening of Do The Right Thing, and in 2019 with the Originator Award.[6]
When ATLFF revived its annual Screenplay Competition in 2008, Athens-native James Ponsoldt was among the inaugural winners. Ponsoldt later went on to serve as a mentor for the Screenwriter's Retreat (the main prize of the Screenplay Competition) and his film The Spectacular Now was the Closing Night presentation of the 2013 ATLFF.
In 2007, the festival partnered with the Landmark Midtown Art Cinema to centrally locate the festival to Midtown, dubbed the "Heart of Atlanta’s Arts" and home to a wide array of restaurants, bars and shops. The change allowed the festival more opportunities for panels, screenplay readings, film discussions and after-parties.
Robert Rodriguez at the 1993 Atlanta Film Festival with El Mariachi
On Average, ATLFF programs between 150 and 250 films from approximately 50 countries each year. For the 2020 Film Festival, ATLFF received 8,559 works submitted for consideration.[7] On average, 85-95% of each year's film program comes from submissions, which special tracks designated for women filmmakers (New Mavericks), Black filmmakers, LGBTQ content (Pink Peach), Latin American content and Georgia-tied content.
ATLFF Screenplay Competition and Screenwriter's Retreat
Since 2008, ATLFF has hosted an annual Screenplay Competition that attracts over 1,300 submissions each year. Three feature film screenwriter winners attend a 3-day Screenwriter's Retreat at Serenbe where professional mentors help them workshop their scripts and get ready for the next stages of production. Winning screenplays also are featured at the festival in a staged table read. Additional prizes are also offered to winning episodic and short film scripts.[8]
Out on Film and Pink Peach
For years the Atlanta Film Festival organization produced Atlanta's Out on Film gay film festival. In the Fall of 2008 the Atlanta Film Festival gave Out on Film to the LGBTQ community. Out on Film became an independent, 501(c)(3) gay/lesbian operation. Since 2008, the festival has included the Pink Peach track, highlighting LGBTQ films and filmmakers.
From 2008 to 2015, there was a Pink Peach Jury Award annually given to a feature film. Since 2016, LGBTQ films in competition are considered for the general jury prizes.
In 2013, the festival featured a shorts block titled New Mavericks, featuring films by female filmmakers with strong female leads. This began an annual tradition and in 2015, the New Mavericks program was expanded to include feature films and an annual New Mavericks prize.
SOUND+VISION
In 2012, the festival partnered with the Goat Farm Arts Center and indieATL to introduce a special, mostly-outdoor event featuring music videos, art installations and live musical performances called SOUND+VISION. The evening is an example of the types of elements film festivals continue to add as they look to redefine themselves, connect with audiences and innovate. An estimated 1,200 people attended in its inaugural year, dropping to just under 800 in 2013, due to inclimate weather. In 2014, the event drew over 1,500 attendees, and eclipsed 3,000 attendees in 2015. In 2016, the event moved to Ponce City Market and again to 787 Windsor in 2017. After a year break, SOUND+VISION returned and took place on the BeltLine and in Historic Fourth Ward Park in 2019.
Winter's Bone, The Square, 8: The Mormon Proposition, Racing Dreams, Horn Dog, Pigeon: Impossible, I Am Comic, Family Affair, 9500 Liberty, Cropsey, Putty Hill, American Jihadist, Yellowbrickroad, Handsome Harry, Freedom Riders, Godspeed, Wheedle's Groove
