Addition Elle

Addition Elle
IndustryApparel and accessories retail
Founded1980; 44 years ago (1980) in Montreal
FateParent Company, Reitmans, announced closing of all Addition Elle stores on June 1, 2020 (4 years ago) (2020-06-01).
Headquarters
Montreal, Quebec
Number of locations
139
Area served
Canada
Key people
Janice Leclerc
Jeff Ronald
ProductsWomen's clothing
Lingerie
Number of employees
16-50[1]
ParentReitmans
Websiteadditionelle.com

Addition Elle was a Canadian clothing store chain that sold plus-size clothing. It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021.[2] Addition Elle clothing line can now be found at sister store, Penningtons.[3]

Summary

The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001.[4] Addition Elle had 139 locations across Canada.[5] All clothing comes in at least a ladies' size 14 and goes up to size 26.[5] The target demographic of the store was full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items.[6] Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores.

Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises.[7]

Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season.[8][9]

References

  1. ^ "# of employees information". Glass Door. Retrieved 2011-04-06.
  2. ^ Scriver, Amanda. "Where Are All The Plus-Size Fashion Brands In Canada?". www.refinery29.com. Retrieved 2022-02-14.
  3. ^ "Addition Elle Plus Size Clothing & Footwear for Women | Penningtons Canada". www.penningtons.com. Retrieved 2022-02-14.
  4. ^ "About Addition Elle". Reitmans Canada. Retrieved August 6, 2018.
  5. ^ a b "Addition Elle information". 1-Plus.com. Retrieved 2011-04-06.
  6. ^ "Lingerie information". Style List. 2007-01-24. Retrieved 2011-04-06.
  7. ^ "Basic clothing designs". Plus Size Web. Archived from the original on 2012-01-28. Retrieved 2011-04-06.
  8. ^ "Jessica Biffi". jessicabiffi.com. Archived from the original on September 13, 2016. Retrieved August 6, 2018.
  9. ^ "Jessica Biffi designer collection". Style Vanguard. 2010-03-04. Retrieved 2011-04-06.