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WPLM-FM
Plymouth, Massachusetts; United States;
Broadcast area	South of Boston
Frequency	99.1 MHz
Branding	Easy 99.1
Programming
Language(s)	English
Format	Soft adult contemporary
Ownership
Owner	Plymouth Rock Broadcasting Company
Sister stations	WPLM
History
First air date	June 25, 1961
Call sign meaning	Plymouth
Technical information
Licensing authority	FCC
Facility ID	52838
Class	B
ERP	50,000 watts
HAAT	131 meters (430 ft)
Transmitter coordinates	41°58′2.3″N 70°42′2.1″W / 41.967306°N 70.700583°W
Repeater(s)	1390 AM WPLM (Plymouth)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	easy991.com

WPLM-FM (99.1 FM, "Easy 99.1") is a soft adult contemporary music station licensed to Plymouth, Massachusetts. It is owned by Plymouth Rock Broadcasting Co., and is simulcast on AM sister station WPLM (1390). Its transmitter is located in Plymouth. With a 50,000 watt signal, WPLM-FM can be received in Boston, Cape Cod, the South Coast region, Providence, Rhode Island, and the South Shore.

History

WPLM-FM signed on June 25, 1961.^[3] In the station's first decades on the air, it had a big band format.^[4] This was abandoned in February 1994 in favor of an adult contemporary format, branded "Variety 99.1".^[5] However, the station saw little success with this format, due to there being several other stations with a similar format within WPLM-FM's coverage area, and as a result it switched to smooth jazz on June 25, 1995.^[4]^[6] Initially, programming was largely provided by SW Networks' Smooth FM service,^[7] with WPLM-FM itself branding as "Smooth FM 99.1";^[4] however, after Smooth FM closed on December 31, 1996,^[8] the station switched to a similar service from Jones Radio Networks^[9] and reimaged as "Jazzy 99.1".^[10] Two years later, the smooth jazz format was discontinued in favor of "Easy 99.1",^[10] which initially featured a blend of adult standards and soft adult contemporary.^[11]

From WPLM-FM's inception, its programming has been simulcast, in whole or in part, with its sister AM station, which signed on six years earlier;^[3]^[12] from 1997 to 2015, the AM station broke away on weekdays to carry business news and talk programming from WADN/WBNW (1120).

In April 2020, the station temporarily suspended its live streaming due to financial problems stemming from the pandemic. The stream was restored later in the year.

WPLM-FM has also taken over WXKS-FM's decades-old tradition of playing Rose Royce's 1977 single "Wishing On A Star" every Saturday at 12 noon.

Notable past and present personnel include Sean Casey, Tom Stewart, Audrey Constant, Scott Reiniche, Hutch, Kevin Cronin, Billy Teed, Chris Rogers, Ken Coleman, Ron Della Chiesa, Bill O'Connell, and Barry Scott of The Lost 45s.

References

^ "Call Letter Origins". Radio History on the Web.
^ "Facility Technical Data for WPLM-FM". Licensing and Management System. Federal Communications Commission.
^ ^a ^b Broadcasting Yearbook 1981 (PDF). 1981. p. C-112. Archived from the original (PDF) on 2010-10-08. Retrieved February 12, 2010.
^ ^a ^b ^c Fybush, Scott (June 29, 1995). "New England Radio Watcher: WPLM goes smooth". rec.radio.broadcasting. Google Groups. Retrieved February 9, 2010.
^ "Format Changes & Updates" (PDF). The M Street Journal. February 16, 1994. p. 1. Retrieved October 4, 2022.
^ Shneyder, Mark (June 28, 1995). "Boston Radio Watch 06-27-95". rec.radio.broadcasting. Google Groups. Retrieved February 9, 2010.
^ Fybush, Scott (May 21, 1996). "New England RadioWatch". Retrieved February 9, 2010.
^ Fybush, Scott (December 9, 1996). "New England RadioWatch". Retrieved February 11, 2010.
^ Fybush, Scott (December 26, 1996). "WNBX Is Sold, WSNG Is Back, and More Elmo-Mania". New England RadioWatch. Retrieved February 11, 2010.
^ ^a ^b Fybush, Scott (January 1, 1999). "Standards Die, Standards Live". North East RadioWatch. Retrieved February 12, 2010.
^ "Format Changes & Updates" (PDF). The M Street Journal. January 6, 1999. p. 2. Retrieved October 4, 2022.
^ Broadcasting Yearbook 1961-62 (PDF). 1961. p. B-82. Retrieved February 12, 2010.^{[permanent dead link‍]}