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WLRM
Millington, Tennessee;
Broadcast area	Memphis, Tennessee
Frequency	1380 kHz
Branding	AM 1380 WLRM
Programming
Format	Blues
Ownership
Owner	F.W. Robbert Broadcasting; (CPT & T Radio Station, Inc.);
Sister stations	WITA, WMQM, WNQM, WVOG, WWCR
History
First air date	June 22, 1962
Former call signs	WGMM (1962–1969); WTNN (1969–1983); WMPS (1983–1998); WOOM (1998–2002)
Call sign meaning	We Love Real Music (current format)
Technical information
Licensing authority	FCC
Facility ID	15670
Class	B
Power	2,500 watts (day); 1,000 watts (night)
Transmitter coordinates	35°18′56″N 89°55′23″W / 35.31556°N 89.92306°W
Translator(s)	106.9 MHz W295DH (Millington)
Links
Public license information	Public file; LMS;

WLRM (1380 AM) is an American radio station licensed to serve the community of Millington, Tennessee, United States. The station was established in 1962 as "WGMM", originally licensed only for limited daytime-only operation. Upgraded to 24-hours operation in 1984, the station has broadcast a variety of formats over the past 50 years, including country and Gospel music.

WLRM is currently owned by F.W. Robbert Broadcasting and the broadcast license is held by CPT & T Radio Station, Inc.

WLRM broadcasts a Blues and Southern Soul format Monday through Saturday, and Gospel music on Sundays.

History

1960s

This station began licensed broadcast operations on June 22, 1962, as "WGMM". Restricted to operating as a daytime-only radio station and broadcasting at 1380 kilohertz with 500 watts of power, WGMM was originally owned and operated by Radio Millington, Inc. Al McClain served as general manager, commercial manager, and program director with Web Anderson as promotions manager, Bob Trantham as news director, Emmett Kozel as chief engineer, and Mary Nell Thomas as traffic manager.^[3] By 1965, Bill Thomas was brought in to be the program director and Emmett Kozel added news director duties to his engineering role.^[4]

A shift in personnel in 1965 saw Joe C. Matthews take over as president and general manager with Bill Thomas elevated to station manager. Lee Cash was named as program director and Ed Freeman became WGMM's chief engineer.^[5] The station also added five hours of "specialty" programming featuring country & western music.^[5] By 1968, the station was playing a 100% country & western format.^[6] At the same time, Chad Lassiter took over the general manager role and R.L. Merry became the program director.^[6] As the decade came to a close, William M. Brown became WGMM's general manager, program director, and news director with Sidney Williams as chief engineer.^[7]

1970s

Shelby Broadcasting Company, owned by Gary Acker, acquired the station in May 1969 and had the station's call sign changed to "WTNN".^[8] With Gary Acker as president of the company, Franklin Davis was named general manager, commercial manager, and promotions manager. Rick Stafford was hired as news director and Sidney Williams stayed on as chief engineer.^[8] By 1973, Charlie C. Freeman became both program director and promotions manager with Terry Rutherford taking over as chief engineer.^[9] The station maintained its country format.^[9]

On August 27, 1973, the broadcast license for WTNN was transferred to The Moore Company with Gary Acker remaining as company president.^[10] This shift marked a format flip to Gospel music with Steve L. Williams becoming general manager, commercial manager, promotions manager, and news director for the station. Rick Smith was named program director and Dave Church became the chief engineer.^[10] This lineup of key personnel and the Gospel format remained steady through the end of the 1970s.^[11]

1980s

In March 1982, the station then licensed as "WTNN" was sold by The Moore Company, Inc., to L&M Media, Inc.^[1]^[12] The Federal Communications Commission (FCC) accepted the filing on April 2, 1982, and approved the deal on June 2, 1982.^[12] Charles Trub served in dual roles as president and general manager with Penny Peck as operations director and Dave Church stayed on as chief engineer. The format was flipped back to country music.^[13]

In November 1982, the new owners applied for a construction permit to shift from daytimer to 24-hour operation with 2,500 watts of signal power during the day and 1,000 watts at night from a modified antenna system. The Commission granted the permit on June 21, 1983.^[14] Along with this, they requested a new call sign for the station and were assigned "WMPS" on July 18, 1983, and Doug Foster Jr was named Operations Director.^[1] After nearly four months of testing, WMPS began licensed 24-hour operations on February 29, 1984.^[15]

L&M Media, Inc., applied to the FCC to transfer WMPS to the U.S. Radio Corporation in November 1986. The Commission approved the deal on December 19, 1986, and the transaction was formally consummated on January 21, 1987.^[16] WMPS was flipped to a talk radio format.^[17] Facing financial difficulties, the WMPS license was involuntarily transferred from U.S. Radio Corporation to trustee Von A. Harshman in September 1988. The FCC was informed on September 27, 1988, and the Commission approved the transfer on October 3, 1988.^[18] In August 1989, trustee Harshman applied to transfer the station to Good News Broadcasting Company, a religious outfit. The FCC approved the sale on October 31, 1989, and the deal was formally consummated on January 25, 1990.^[19]

1990s

This ownership proved short-lived as Good News Broadcasting Company filed an application in August 1990 to transfer WMPS to David Grayson Life Changing Ministries, Inc., for a reported sale price of $295,000.^[20] The FCC approved the deal on October 9, 1990, and the transaction was formally consummated on October 25, 1990.^[21] The new owners shifted the format to Contemporary Christian music.^[20] David Grayson Life Changing Ministries tried to transfer the license to Abundant Grace Fellowship, Inc., in January 1993 but the deal collapsed and was formally ended in April 1993.^[22]

Another attempt to sell WMPS, this time to World Overcomers Outreach Ministries Church, Inc., was filed in January 1998. The reported sale price was $275,000 in cash.^[23] The FCC approved the sale on March 3, 1998, and the transaction was formally consummated on March 23, 1998.^[24] The new owners had the FCC change the station's call sign to "WOOM" on April 6, 1998, to reflect its ownership.^[1] WOOM broadcast a Christian music format.^[25] Later, another application was filed and the station was assigned the "WLRM" call sign by the FCC on October 25, 2002.^[1] As WLRM, the station aired a blend of religious and secular music as an outreach effort to "unchurched" residents of the Memphis area.^[26]

WLRM today

In September 2004, World Overcomers Outreach Ministries Church, Inc., (Alton R. Williams, president) reached a deal to sell WLRM to CPT & T Radio Station, Inc. (Eric M. Westenbarger, president) for a reported sale price of $400,000 in cash.^[27] The FCC approved the sale on December 29, 2004, and the transaction was formally consummated on January 18, 2005.^[28]

On July 6, 2014, Affirmative Media Partners, LLC (Kevin Fox, President) started daily programming of WLRM changing the format to blues and southern soul. The station is branded as "AM 1380 WLRM".

Former morning drive personality, Spanky Brown, whose real name was Byron Yedell, died May 11, 2018, in Virginia. There has been no regular morning drive programming at WLRM since Browns death. Long time afternoon drive personality, and host of "Talk To Me," Greg Peters, died May 6, 2021, in Tennessee.

Previous logo

References

^ ^a ^b ^c ^d ^e "Call Sign History". FCC Media Bureau CDBS Public Access Database. Retrieved August 28, 2011.
^ "Facility Technical Data for WLRM". Licensing and Management System. Federal Communications Commission.
^ "Directory of AM and FM Radio Stations in the U.S.". 1963 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1963. p. B-172.
^ "Directory of AM and FM Radio Stations in the U.S.". 1965 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1965. p. B-144.
^ ^a ^b "Directory of AM and FM Radio Stations in the U.S.". 1966 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1966. p. B-140.
^ ^a ^b "Directory of AM and FM Radio Stations in the U.S.". 1968 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1968. p. B-154.
^ "The Facilities of AM-FM Radio". 1969 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1969. p. B-160.
^ ^a ^b "Directory of AM and FM Radio Stations in the U.S.". 1970 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1970. p. B-189.
^ ^a ^b "Directory of AM and FM Radio Stations in the U.S.". 1973 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1973. p. B-188.
^ ^a ^b "Directory of Radio Stations in the United States and Canada". 1974 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1974. p. B-198.
^ "The Facilities of Radio". 1979 Broadcasting Yearbook. Washington, DC: Broadcasting Publications, Inc. 1979. p. C-207.
^ ^a ^b "Application Search Details (BAL-19820331GI)". FCC Media Bureau. June 2, 1982. Retrieved August 28, 2011.
^ "Directory of Radio Stations in the United States and Canada". Broadcasting Cablecasting Yearbook 1983. Washington, DC: Broadcasting Publications, Inc. 1983. p. B-228.
^ "Application Search Details (BP-19821110AU)". FCC Media Bureau. June 21, 1983. Retrieved August 28, 2011.
^ "Application Search Details (BL-19831101AE)". FCC Media Bureau. February 29, 1984. Retrieved August 28, 2011.
^ "Application Search Details (BAL-19861107EC)". FCC Media Bureau. January 21, 1987. Retrieved August 28, 2011.
^ "Directory of Radio Stations in the United States and Canada". Broadcasting/Cable Yearbook 1989. Washington, DC: Broadcasting Publications, Inc. 1989. p. B-277.
^ "Application Search Details (BAL-19880923EA)". FCC Media Bureau. October 3, 1988. Retrieved August 28, 2011.
^ "Application Search Details (BAL-19890828ED)". FCC Media Bureau. January 25, 1990. Retrieved August 28, 2011.
^ ^a ^b "Directory of Radio Stations in the United States and Canada". The Broadcasting Yearbook 1991. Washington, DC: Broadcasting Publications, Inc. 1991. p. B=308.
^ "Application Search Details (BAL-19900824ED)". FCC Media Bureau. October 25, 1990. Retrieved August 28, 2011.
^ "Application Search Details (BAL-19930115EB)". FCC Media Bureau. April 8, 1993. Retrieved August 28, 2011.
^ "Directory of Radio Stations in the U.S.". Broadcasting & Cable Yearbook 1999. Washington, DC: R.R. Bowker. 1999. p. D-415.
^ "Application Search Details (BAL-19980114EC)". FCC Media Bureau. March 23, 1998. Retrieved August 28, 2011.
^ Finlayson, Rebecca; Robertshaw, Nicky (2006). "Radio". Insiders' Guide to Memphis. Globe Pequot. p. 298. ISBN 978-0-7627-4185-4. OL 8035376M.
^ Lepeska, Toni (April 10, 2003). "Radio Station's Music Serving More Than Merely Christians". The Commercial Appeal. Memphis, TN. Retrieved August 28, 2011.
^ "Deals (12/5/2004)". Broadcasting & Cable. December 5, 2004. Retrieved August 28, 2011.
^ "Application Search Details (BAL-20041109AAD)". FCC Media Bureau. January 18, 2005. Retrieved August 28, 2011.