The station began broadcasting as WWRJ on October 28, 1971, airing a beautiful music format.[2][3][4][5] In 1979, it was sold to Beach Broadcasting for $700,000.[4][5] In March 1979, its call sign was changed to WSBH, and it began airing an adult contemporary format.[5][6][7] In 1985, the station was sold to a subsidiary of Faircom Inc. for $2,150,000.[8] In 1987, its call sign was changed to WHFM.[9] In June 1992, WHFM adopted a rock format, simulcasting WBAB.[10] In 1994, the station was sold to Liberty Broadcasting for $1,850,000.[11] In 1998, it was sold to Cox Radio.[12]