WTKW was launched in 1992 as a country music station under the leadership of Bob Paris (real name Gary W. Gallup), a longtime disc jockey in Syracuse.[3] It was changed to its current classic rock format in 1993 when Classic Rock 104.3 KIX-FM (WKFM, now WFRG-FM) became country-formatted Big Frog 104 and the Syracuse radio market was left without a classic rock radio station. The station also simulcasts on full-power satellite WTKV (105.5 FM) in Minetto, New York (serving Oswego) and low-power translator W256AC (99.1 FM) for Downtown Syracuse.
In April 2007, WTKW/WTKV became the flagship station of Syracuse Universityathletics with play-by-play coverage of Men's Football, Men's Basketball and Men's Lacrosse games.