Tourism is an important sector for the Philippine economy. The travel and tourism industry contributed 8.6% to the country's GDP in 2023;[1] this was lower than the 12.7% recorded in 2019 prior to the COVID-19 lockdowns.[2] Coastal tourism, encompassing beach and diving activities, constitutes 25% of the Philippines' tourism revenue, serving as its primary income source in the sector.[3] Popular destinations among tourists include Boracay, Palawan, Cebu and Siargao. While the Philippines has encountered political and social challenges that have affected its tourism industry, the country has also taken steps to address these issues.[4] Over the past years, there have been efforts to improve political stability, enhance security measures, and promote social inclusivity, all of which contribute to creating a more favorable environment for tourism, such as the Boracay rehabilitation.[5]
As of 2023, 6.21 million Filipinos were employed in the tourism industry[1] and as of September 2023, the Philippines generated ₱316.9 billion ($5.5 billion) in revenue from tourists, coming mostly from South Korea, the United States and Japan.[6] The country attracted a total of 5,360,682 foreign visitors in 2015 through its tourism campaign of It's More Fun in the Philippines![7] In 2019, foreign arrivals peaked at 8,260,913.[8]
In 2011, the administration of President Noynoy Aquino through his Department of Tourism (DOT) recorded 3.9 million tourists visiting the country,[9] 11.2% higher than the 3.5 million registered in 2010. Tourist arrivals jumped to 4.27 million in 2012, after the Aquino government launched a widely publicized tourism marketing campaign entitled "It's More Fun In the Philippines", which became an international success.[10]
Tourism in the Philippines traces its origins during the ancient times when the first set of people chose to migrate through land bridges, followed by the other sets of migrations from the Malayan archipelago in the south and Taiwan in the north. Trade also became part of the tourism as Arabs, Indians, Japanese, Chinese, Malays, and other ethnic groups in mainland Southeast Asia, Taiwan, and Ryukyu traded goods with the natives. When the islands became part of the territory of Spain, an influx of Spanish people migrated into the country, though still few compared to the Spanish migrations in South America as the Philippines was farther from Spain.[citation needed]
The tourism industry flourished during the late 19th to early 20th century due to the influx of immigrants from Europe and the United States. It was listed as one of the best countries to visit in Asia aside from Hong Kong and Japan, earning the nickname "Pearl of the Orient Seas". The tourism declined during and after the World War II, leaving the country with a completely devastated economy, and a landscape filled with destroyed heritage towns. The second wave of tourist influx flourished in the 1950s but declined drastically during the dictatorship era. After the People Power Revolution, the tourism industry continued to decline due to the domino effect caused by the Marcos dictatorship. The industry only managed to cope in 1991 and 1992, where 1.2 million tourists visited the Philippines. It afterwards waned again after a decade due to corrupt practices in government.[citation needed]
The tourism industry flourished again at the early part of the 2010s under the "It's More Fun in the Philippines" slogan of the administration of President Noynoy Aquino, which was regarded as an international success. The country saw an influx of foreign tourists, with the aid of social media and the creative tagline. Tourism reached its peak in 2015 with 5,360,682 foreign tourists arrivals recorded.[21] The industry continued to grow in 2017, but the growth rate from Western tourists decreased due to the drug war.[22]
8,260,913 international visitors arrived from January to December 2019, up by 15.24% for the same period in 2018.[23] 58.62% (4,842,774) of these came from East Asia, 15.84% (1,308,444) came from North America, and 6.38% (526,832) came from other ASEAN countries.[24]
The tourism industry was severely affected during the COVID-19 pandemic, when tourist arrivals dropped to only 1.48 million in 2020 due to government pandemic-related lockdowns to control the spread of the virus,[25] and when Super Typhoon Odette ravaged tourism-dependent remote islands, including Siargao, in central and southern Philippines in December 2021.[26] The country was reopened to international tourists starting February 10, 2022, after nearly two years of border closure due to the COVID-19 pandemic.[27]
Under the National Tourism Development Plan (NDTP), the Duterte administration set aside $23 billion to develop tourist infrastructure that was "not only sustainable and highly competitive in the region, but also socially responsible to propel inclusive growth".[28] In 2018, the Department of Tourism recorded 7.1 million foreign tourists to the Philippines that year, despite the closure of popular destination Boracay for cleanup.[29] A total of 8.26 million international tourists visited the country throughout 2019, breaking the department's record and exceeding the NDTP target.[30]
In January 2021, the Department of Public Works and Highways reported ₱120 billion was allocated from 2016 to 2021 for the construction and improvement of 4,147 km (2,577 mi) of roads leading to tourist destinations, of which 2,168 km (1,347 mi) were completed.[31] Following a decline in tourism due to a COVID-19 border closure of two years, the administration reopened the Philippines to international tourists[27] and stopped requiring RT-PCR tests of fully-vaccinated passengers upon arrival.[32]
The island of Luzon is considered the political and economic center of the Philippines. The economy of Luzon is centered in Metro Manila, the national capital region. Manila was ranked 11th most attractive city for American shoppers out of 25 Asia Pacific cities by a Global Blue survey in 2012.[68] Shopping malls can be found around the metropolis, especially in the business and financial districts of Makati, Ortigas and Bonifacio Global City.[citation needed]
The most popular destinations in the Visayas are Cebu and Boracay known for their white sand beaches and has been favorite island destinations for local and foreign visitors.[69][70] In 2012, Boracay received the "best island" award from the international travel magazine Travel + Leisure.[71][72] Boracay is also a popular destination for relaxation, tranquility and an exciting nightlife.[73] In 2018, three Philippine islands, Siargao Island, Boracay, and Palawan, were listed on Condé Nast Traveler's list of Asia's best islands. The three islands were ranked first, second, and third, respectively.[74]
Mindanao, the southernmost island of the Philippines, is home to the country's highest mountain, Mount Apo. The mountain has become a popular hiking destination for mountain climbers.[75] On average, it takes two days to reach the summit. The mountain has a wide range of flora and fauna, including over 272 bird species, 111 of which are endemic to the area, including the national bird, the Philippine eagle.[76]
The Philippines possesses numerous significant movable tangible heritage, both in cultural and natural terms. Many are declared as national treasures and are highly protected by the law. The country has four documentary heritage inscribed in the UNESCO Memory of the World Register, namely, the José Maceda Collection, Philippine Paleographs (Hanunoo, Buhid, Tagbanua, and Pala’wan), Presidential Papers of Manuel L. Quezon, and Radio Broadcast of the Philippine People Power Revolution. Many of the cultural objects of the country are housed in government and private museums and libraries throughout the archipelago, such as the National Museum of the Philippines and the National Library of the Philippines. Aside from movable heritage under Philippine possession, there are also Philippine-originated artifacts and art pieces that have been looted or bought by foreigners and are now housed by other countries. Such pieces include the Golden Tara, the two existing copies of Doctrina Cristiana, the Boxer Codex, and many others.[citation needed]
The country currently possesses at least three UNESCOintangible cultural heritage elements, one of which, the Hudhud Epic Chants of the Ifugao, was declared by UNESCO as one of the eleven great traditions of humanity.[85] The other two elements inscribed by UNESCO are the Darangen Chant of the Maranao people of Lake Lanao[86] and the Punnuk tug-of-war Game of the Ifugao.[87] Education concerning Philippine mythology is also a notable intangible heritage of the country.[88]
Filipino cuisine is the polymerization of 144 distinct cuisines in the Philippines, coming from separate ethno-linguistic groups. The style of cooking and the food associated with it have evolved over many centuries from their Austronesian origins (shared with Malaysian and Indonesian cuisines) to a mixed cuisine of Indian, Chinese, Spanish, and American influences, in line with the major waves of influence that had enriched the cultures of the archipelago, as well as others adapted to indigenous ingredients and the local palate. Well-known Filipino food include adobo, sinigang, kare-kare, pinakbet, lumpia, pancit, lechon, sisig, halo-halo, pandesal, puto, chicharrón, bibingka, dinengdeng, suman, and balut. Adobo and ube are the most internationally known.[89]
Various beaches in the Philippines have landed in multiple magazine rankings. Among the most popular beach and diving choices in the country include Boracay, El Nido, Coron, Cebu, and Siargao.[90] In 2018, Canadian-based travel agency Flight Network listed Hidden Beach in Palawan (No. 1) as the best beach in all of Asia. The beach was also cited by Travel+Leisure as among the 13 places to see the bluest water in the world. Other beaches ranked from the Philippines were Guyam White Sand Beach in Siargao (No. 13), Palaui Beach in Cagayan Valley (No. 22), Caramoan Island Beach in Camarines Sur (No. 29), Dahican Beach in Mati, Davao Oriental (No. 41), Gumasa Beach in Sarangani (No. 45), Alona Beach in Panglao, Bohol (No. 46), Kalanggaman Island in Cebu (No. 49), and Paliton Beach in Siquijor (No. 50).[91]
The Philippines is the Catholic pilgrimage capital of Asia, possessing hundreds of olden churches, most of which were established between the 15th to 19th centuries through the earthquake baroque architecture. Historic mosques, temples, and indigenous places of worship such as dambanas are also present throughout the country. Popular pilgrimage sites in the country include Paoay Church, Quiapo Church, Manaoag Church, Taal Basilica, and Naga Cathedral.
The Philippines has numerous heritage towns and cities, but many of these were intentionally destroyed by the Japanese through fire tactics in World War II and by the Americans through bombings during the same war. After the war, the government of the Empire of Japan did not provide funds to the Philippines for the restoration of the heritage towns they destroyed, effectively destroying any chances of restoration; since the pre-war Philippines' economy was devastated and had limited financial resources. Furthermore, the United States gave minimal funding for only two of the hundreds of cities they destroyed: Manila and Baguio. Today, only the centers (poblacion[clarification needed] or downtown areas) remain in most of the expansive heritage cities and towns in the country.[citation needed]
However some heritage cities still exist in their pre-war state, such as the UNESCO city of Vigan which was the only heritage town saved from American bombing and Japanese fire and kamikaze tactics. The country currently lacks a city/town-singular[clarification needed] architectural style law.[citation needed] Due to this, unaesthetic cement or shanty structures have taken over heritage buildings, destroying many former heritage townscapes. Some heritage buildings have been demolished or sold to corporations, and have been replaced by commercial structures such as shopping centers, condominium units, or newly-furnished modern-style buildings, completely destroying the old aesthetics of many former heritage towns and cities.[citation needed] Only the heritage city of Vigan has a town law that guarantees that its unique architecture (the Vigan colonial style) shall always be used in constructions and reconstructions. However Silay, Iloilo City, and San Fernando de Pampanga have ordinances giving certain tax exemptions to owners of heritage houses.[94] In 2010, the Philippine Cultural Heritage Act passed into law, protecting all cultural heritage properties of the Philippines.[95] Nevertheless, many ancestral home owners continue to approve the demolition of ancestral structures.[citation needed]
He/she is a citizen of a non-ASEAN member state whose nationals are allowed to enter the Philippines visa-free
He/she is a balikbayan and is only returning to the Philippines temporarily
Nationals of 157 foreign countries are visa-free for 14 days, 30 days, or 59 days. Of more than 200 countries and territories, 39 need visas to enter the Philippines.[96][97]
Immigration and customs
Entry guidelines for temporary visitors
Nationals traveling to the Philippines for business and tourism purposes are allowed to enter the Philippines obtaining visa on arrival for a stay not exceeding 30 days, provided they hold valid tickets for their return journey to port of origin or next port of destination. However, immigration officers at ports of entry may exercise their discretion to admit holders of passports valid for at least sixty days beyond the intended period of stay.[98]
Customs
Upon arriving, visitors are allowed to bring in duty-free personal belongings, two cartons of cigarettes or two tins of pipe tobacco and up to one liter of alcohol. Exceeding this is illegal. Balikbayans have separate rules and should check with the embassy or consulate in their home city.[98]
Currency regulations
It is illegal for any incoming or outgoing passenger to bring in or out Philippine pesos in excess of P10,000.00 without prior authority from the Bangko Sentral ng Pilipinas. Any violation of this rule may lead to its seizure and civil penalties and / or criminal prosecution.[98]
The transportation of foreign currency or monetary instruments is legal. However, the carrying of foreign currency in excess of US$10,000.00 or its equivalent in other foreign currencies must be declared to a Customs Officer or the Bangko Sentral ng Pilipinas. Violation of this rule may lead to seizure and sanctions, fines and / or penalties.[98]
Currently, there are 16 airports classified by the Civil Aviation Authority of the Philippines as International Airports. There are also hundreds of principal domestic airports and community airports throughout the country. The international airports include:[99]
The country traditionally used sea vehicles since pre-colonial times. The archipelagic country has four areas of ports concentration, as administered by the Philippine Ports Authority. These areas are the South China Sea ports area, Philippine Sea ports area, Celebes Sea ports area, and Inland Seas ports area. Each area has hundreds of ports serving local and international ships and other sea vehicles.[102][failed verification]
International Tourism Offices
Every town and city in the Philippines has at least one tourism office. The country has also established numerous tourism offices in various foreign countries. The international tourism offices include:[103]
Embassies and consulates of the Philippines throughout the world also serve as de facto international tourism offices.
Threats
Terrorism may pose the greatest threat to tourists' safety in the Philippines, notably in the southern regions bordering Malaysia. The far-southern region is widely known as a no-go zone for foreign visitors. Areas surrounding Marawi and other parts of the island are considered unsafe due to violent activities of rebel groups which include the Maute Group.[104]
Certain militant Islamist groups such as Abu Sayyaf and Jema'ah Islamiyah are particularly dangerous, since they are responsible for the majority of recent attacks, which have included bombings, piracies, kidnappings and killings of foreign nationals if their government failed to pay the demanded ransom.[105]
^ abcdef"Proposed Foreign Tourist Tax"(PDF). NTRC Tax Research Journal. XXIX (July 4 – August 2017). National Tax Research Center: 2. Archived from the original(PDF) on September 3, 2018. Retrieved July 13, 2022.
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