"Touch" is a soft ballad written by Pamela Sawyer and Frank Wilson, who also produced it as a single for Motown recording group The Supremes, who issued it as a single in 1971.
It was the title track of the group's fourteenth studio album of the same name. It was the first single in which sole original Supremes member Mary Wilson had a lead vocal on a released Supremes single. Cindy Birdsong also sings lead toward the end of the song.
The single, upon release, peaked at number 71 on the Billboard Hot 100 becoming the first post-Diana Ross Supremes song to miss the Top 40.[1] It was also the last single in which Frank Wilson would serve as producer.
This single would later be covered two years later by The Jackson 5 as the b-side to their single "Hallelujah Day", with almost no changes to the lyrics, lead singer Michael Jackson was only fourteen at the time he recorded the song for the Skywriter album. Fellow Motown group The Originals also cut a version for their 1975 album Communique.
Critical reception
Cashbox published 'Title track from group's latest LP presents an electrifying ballad surrounded by an outstanding musical showcase and all ready for its climb to the top of the r&b and pop charts. Song is the kind that will be recorded by many other artists in the future.'[2]
Chronology(The band's name history: The Primettes 1959–1961 / The Supremes 1961–1967 / Diana Ross & The Supremes 1967–1970 / The Supremes 1970 / Diana Ross & The Supremes 1970 / The Supremes 1970–)