Founded by Joe Weider as Weider Nutrition (NYSE: WNI) in 1936, considered the first sports nutrition company. As Weider Nutrition, they were the creators of Tiger's Milk nutrition bars, and related products, one of the earliest lines of sports foods.[2]
It was acquired by Reckitt Benckiser after a 1.4 billion US$ deal in 2012.[3] Its name continues to be used on the company's products.