Calgon (water softener)

Not to be confused with the bath and beauty brand Calgon owned by PDC Brands.
Calgon
Product typeWater softener
OwnerReckitt
CountryUnited Kingdom
Introduced1930; 94 years ago (1930)
Previous owners
TaglineWashing machines live longer with Calgon!
Websitecalgon.com

Calgon is a brand of water softener produced by Reckitt.

Advertising

In Portugal, the Calgon advertisement jingle has been the same popular one[1][better source needed] for almost 30 years.[when?]

In Italy, Calgon was called Calfort from 1965 to early 2008.[2]

In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.

Criticism

In May 2011 a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however.[3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers.[4]

References

  1. ^ Portuguese Calgon jingle - "Prolongue a vida da sua máquina com Calgon!"[dead link‍]
  2. ^ "Reckitt Benckiser ribattezza Calfort con il brand mondiale Calgon". gdoweek.it (in Italian). October 28, 2008. Archived from the original on May 15, 2013. Retrieved February 22, 2021.
  3. ^ Insley, Jill (26 May 2011). "'Washing machines live just as long without Calgon' – Which?". TheGuardian.com. Retrieved 19 July 2016.
  4. ^ "Leven wasmachines langer met Calgon?". Retrieved 19 July 2016.


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