She competed at the Binibining Pilipinas 2013 pageant and was chosen as one of the 15 semi-finalists. She decided to once again compete in Binibining Pilipinas and entered the 2014 edition on 30 March 2014, where she was crowned Binibining Pilipinas Tourism 2014 by the outgoing titleholder Binibining Pilipinas Tourism 2013, Joanna Cindy Miranda. However she could not compete in the said pageant as the pageant never happened. Parul Shah was handpicked to represent the Philippines at Miss Grand International 2015,[2] where she placed 3rd Runner-up.