Overfinch

Overfinch
Founded1975
Headquarters
Leeds
,
England
Number of locations
2
ServicesBespoke builds and vehicle enhancements
Websitewww.overfinch.com
The Holland & Holland Overfinch

Overfinch is a British company that customises Land Rover and Range Rover cars. Based in Leeds, England, it won the 2015 Ford "Special Recognition for Outstanding Achievement in Design" award for the SuperSport styling package.[1]

Models

Models have included the Overfinch 580 S,[2] the 2010 Overfinch Vogue GT (based on Range Rover), Overfinch SuperSport (based on the Range Rover Sport),[3] and Holland & Holland Overfinch.[4]

History

The Shuler Press years

Arthur Silverton established Overfinch Bespoke Vehicles in 1975, in Farnham, Surrey under the name Shuler Presses. Initially, Silverton fixed what he perceived as imperfections inherent in the Land Rover's design. Silverton experimented with swapping the vehicle's Rover Engine for 4.4 V8 engines, a Jaguar V12 before settling on General Motors' 5.7 GM V8. Improvements were made to the vehicle's handling and Silverton installed a Ferguson FF anti-skid brake system. He also modified the interior to include pile carpets, leather upholstery and air conditioning.[5] Silverton changed the company name to Overfinch in 1985 and positioned the company as the de facto post-production modifier of Range Rovers.[6]

Administration

In November 2010, the company was placed into administration, under the control of administrators Wilson Field, who said the business had incurred significant one-off non-trading costs which hit cash flow.[7][8] Autobrokers Ltd of Leeds, who had been the company's largest retailer, using the name Overfinch Leeds, acquired the business and assets.[9]

Throughout the 2010s other luxury car makers such as Rolls-Royce, Bentley, and Lamborghini entered the luxury SUV market. Overfinch competed with these brands by positioning itself as an exclusive luxury alternative. Under their new CEO, Kevin Sloane, the decade saw the company enter the U.S. SUV market.[10]


References

  1. ^ O'Donoghue, Shane (8 August 2008). "In tune with Ireland's needs". The Irish Times. Retrieved 3 August 2010.
  2. ^ Metcalfe, Harry (February 2003). "Overfinch Range Rover 580S". Evo. Archived from the original on 27 January 2008. Retrieved 3 August 2010.
  3. ^ Quirk, Jon (21 August 2006). "First drives, Range Rover Overfinch SuperSport". Autocar. Retrieved 3 August 2010.
  4. ^ Williams, David (29 September 2009). "Holland and Holland Overfinch Range Rover: the most luxurious model yet". The Daily Telegraph. Retrieved 2 August 2010.
  5. ^ "Overfinch Will Add Character to Your Range Rover, Inside and Out". Forbes.
  6. ^ Cusick, Alisdair. "Origin of the Species" (PDF).
  7. ^ "Range Rover tuner Overfinch goes bust". Auto Express. 16 November 2010. Retrieved 25 November 2010.
  8. ^ "Overfinch In Administration". Pistonheads. 16 November 2010. Retrieved 16 November 2010.
  9. ^ Hutchinson, Curtis (17 December 2010). "Overfinch bought out of administration". Motor Trader. Retrieved 14 February 2011.
  10. ^ Wasef, Basem (14 March 2019). "Custom Specialist Overfinch Finesses Range Rovers to $255,000". Robb Report. Retrieved 18 December 2019.
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