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In 1997, it was simultaneously screened at the cinema in the Warner Bros. Studio Store in New York. During scenes when Daffy Duck spoke, the audience was sprinkled with water. A large minted token embossed with Marvin the Martian was given on entrance and could be redeemed for merchandise.
In 2005, the Roxy Theatre saw Marvin the Martian in 3D ending its run and being replaced with Shrek 4D Adventure, which also includes added real world effects to immerse the viewers into the film such as wind, water and smells.
One year later, the film began showing at the Pictorium at Six Flags Great America.[4] However, the much larger screen size of the Pictorium suggests that there may be differences from the original film seen in Australia. The version in the Pictorium started showing in 2006 and ceased two years later in May 2008.
In 2011, Drayton Manor announced that they would be replacing Happy Feet 4-D Experience with Marvin the Martian in 4D. Marvin the Martian began showing at the start of the season on 19 March 2011.[5]
The film revolves around the two Looney Tunes characters Marvin the Martian and Daffy Duck. "While scanning the universe for signs of hostility, Marvin hears something that sounds like a threat from Earth. Daffy's preparation for his movie role as a dreaded Martian fighter causes the confusion, which results in intergalactic mayhem of comic proportions."[6] The film is accompanied by various special effects (including water and wind) that correspond to the actions onscreen (e.g. Daffy spitting as he speaks).