Małpka Express

Małpka Express
Company typePublic
IndustryRetail
Founded3 January 2012
Defunct1 September 2018
Headquarters
Poznań
,
Poland
Area served
Poland
Websitemalpkaexpress.pl

Małpka Express was a retail chain operated by the firm Małpka S.A. with its headquarters in Poznań; in Poland.[1]

History

The first Małpka Express shop was opened in March 2012 in Warzymice in the West Pomeranian Voivodeship. From that point onward[timeframe?] the chain has intensively increased the number of shops, opening about 150-200 new shops each year.[2]

In September 2013, due to the acquisition of Małpka S.A. by the retail chain Czerwona Torebka, the Małpka S.A. joint-stock company joined the company.[3][4] In 2015 the company was acquired by Forteam Investments.[5] In July 2018 the company announced that they had serious problems and must close their shops. All shops closed on 1 September 2018.

Format

Małpka Express is a chain of local convenience stores, which primarily focus on grocery and liquor assortments. The chain has an index of over 2500 products. These products include: grocery items, sweets, vegetables and fruit, dairy, cakes, alcohol, tobacco products, newspapers and magazines, cleaning agents and cosmetics.

Other than convenience stores the retail chain includes other services like Małpka Café, and milk bars. In November 2013 Małpka Express partnered with the internet shopping brand Merlin.pl as part of the Czerwona Torebka retail chain. Due to the synergy between the two companies, Małpka Express shops have Merlin.pl parcel pick-up points.[6]

Controversies

Its 2015 advertisement caused concern over its message for children telling them to buy sweets in the chain stores rather than more healthy food offered by school cafeterias.[7]

References

  1. ^ "O nas" [About Us]. MalpkaExpress.pl. Archived from the original on 7 September 2015. Retrieved 11 October 2015.
  2. ^ "Find A Shop". Małpka Express. Archived from the original on 1 October 2015. Retrieved 11 October 2015.
  3. ^ "600 mln zł na rozwój sieci Małpka Express. W planach przejęcia". Portal Spożywczy (in Polish). 25 March 2013. Retrieved 11 October 2015.
  4. ^ "Czerwona Torebka przejmie Małpkę". Bankier (in Polish). 11 June 2013. Retrieved 11 October 2015.
  5. ^ "Sieć sklepów Małpka Express zmienia właściciela. Jest zgoda UOKiK". wyborcza.biz (in Polish). 4 March 2015.
  6. ^ Sikorski, Maciej (2 July 2014). "Małpka Express rozhuśta sprzedaż Merlin.pl?". Anty Web (in Polish). Retrieved 11 October 2015.
  7. ^ Skowron, Ewelina (24 September 2015). "Nowy Sącz. Reklama sieci "Małpka" kpi z prób nauki zdrowego żywienia w szkole". Gazeta Krakowska (in Polish).