Sale (Finnish:[ˈsɑle]) is a grocery shop chain in Finland, owned by the S Group. The chain was founded in 1989, when the S Group had begun to consolidate its stores under national chains.[1] Initially, the chain was called S-ale.[2] Before that, Sales replaced the former small S-stores that were not part of any chain.[3] As of 2024, the chain has 300 stores in Finland.[4]
Sale's stores are typically located in the countryside, small towns and suburbs, however it is not uncommon to see them in larger cities, like Jyväskylä and Kuopio.[4] The stores have a range of 1,700-3,000 products, mainly focused on food and hygiene products. In the Helsinki metropolitan area, the S Group uses the brand Alepa for similar stores.
^Internet Archive (2001). "Alejen aika" (in Finnish). Kotimaisten kielten keskus. Archived from the original on September 27, 2007. Retrieved February 8, 2020.
^Rossi, Leena (2001). Sata vuotta yhteistä matkaa. TOK 1901–2001. TOK-yhtymä. p. 287.
