You can help expand this article with text translated from the corresponding article in Polish. (December 2020) Click [show] for important translation instructions.
View a machine-translated version of the Polish article.
Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia.
Consider adding a topic to this template: there are already 306 articles in the main category, and specifying|topic= will aid in categorization.
Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article.
You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing Polish Wikipedia article at [[:pl:Biedronka (sieć handlowa)]]; see its history for attribution.
You may also add the template {{Translated|pl|Biedronka (sieć handlowa)}} to the talk page.
Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine.[3] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.
Biedronka has had a dominant position in Poland's grocery retail market for over a decade, and its main competitor in Poland is Lidl,[4] although competition is rising in form of Kaufland and Aldi.
History
The founder of Biedronka was entrepreneur Mariusz Świtalski, owner of Elektromis. The first Biedronka store opened its doors on April 6, 1995, on Newtona Street in Poznań. In 1997, Jerónimo Martins acquired 210 stores from Elektromis, marking the beginning of a significant expansion phase for the chain.[5]
Since then, Biedronka has experienced rapid growth, exemplified by milestones such as the opening of its 1,500th store in March 2010 in Poznań on ul. Bobrzańska, followed by reaching 2,000 stores by 2012. [6] In September 2014, the chain celebrated the launch of its 2,500th store, and in February 2019, it reached the milestone of 3,000 stores.[7]
In 2008, Biedronka acquired and transformed over 120 stores previously operated by the German chain Plus into its own network of stores.
Biedronka's success is reflected in its consistent rise in rankings among Poland's largest enterprises. In the Rzeczpospolita list of the 500 largest enterprises in Poland, Biedronka has steadily climbed higher each year.
Similarly, in a ranking compiled by weekly newspaper Polityka, Jerónimo Martins Polska SA, the parent company of Biedronka, achieved 5th place in 2009 and 4th place in 2010.[8][9]
_4.jpg)
