"Loving You Is Sweeter Than Ever" is a 1966 song written by Ivy Jo Hunter and Stevie Wonder. It was performed by the Four Tops via the Motown label.[2] In addition to co-writing the song, Wonder also instrumentally contributed drums to the track.
Cash Box described the song as a "hard-pounding, rhythmic, pop-R&B romancer all about a lucky guy who has finally found the gal that he’s always dreamed about."[3]Record World described it as a "teen beat love ode."[4]
Nick Kamen released a version in 1987, where it went to number 16 on the UK Singles Chart.[6] Lola Borg of Smash Hits panned the song she described as an "outrage" to the original version and a "shocking business", adding it was "murdered" by Kamen who "reduce[d] it to utter mush".[7]
^ abHughes, Keith (2018). "Loving You Is Sweeter Than Ever". Don't Forget the Motor City. Ritchie Hardin. Archived from the original on December 8, 2023. Retrieved September 26, 2024.