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Koreatown, Manhattan
Koreatown, Manhattan
Neighborhood of Manhattan
	Koreatown at night (2013)
	Location in New York City
	Coordinates: 40°44′49″N 73°59′13″W / 40.747°N 73.987°W
Country	United States
State	New York
City	New York City
Borough	Manhattan

Koreatown (Korean: 맨해튼 코리아타운), or K-Town, is an ethnic Korean enclave in Midtown Manhattan, New York City, centered on 32nd Street between Madison Avenue and the intersection with Sixth Avenue and Broadway, which is known as Greeley Square. The neighborhood in Midtown South features over 150 businesses of various types and sizes, ranging from small restaurants and beauty salons to large branches of Korean banking conglomerates. Koreatown, Manhattan, has become described as the "Korean Times Square" and has emerged as the international economic outpost for the Korean chaebol.^[1]

History

Historically, Manhattan's Koreatown has been part of the Garment District. In the 1980s, a Korean bookstore and a handful of restaurants were founded in the area. Their success drew other Korean-owned businesses, sustained by increased immigration from Korea and the high levels of tourist traffic stemming from nearby Midtown Manhattan landmarks like the Empire State Building, Macy's Herald Square, the United Nations Headquarters, Penn Station, Madison Square Garden, the Garment District, and the Flower District.^[2] Today, Koreatown is primarily a Korean business district, but the resident Korean population in the area has grown as well. More broadly, Koreatown is attracting new Korean residents to the adjacent Manhattan neighborhoods of Murray Hill, Kips Bay, and Rose Hill. The world's largest international Korean Pride Festival was inaugurated in Koreatown, Manhattan in October 2022 and has been growing on an annual basis.

Demographics

From 2000 to 2010, the Korean population of Manhattan (co-extensive with New York County) nearly doubled, to about 20,000, according to the 2010 United States Census.^[3] Along with the Koreatowns in nearby Bergen County, New Jersey (in Palisades Park and Fort Lee) and Long Island (extending eastward from Flushing, Queens) in New York City, Manhattan's Koreatown serves as the cultural nexus for an overall Korean American population of 218,764 people in the New York City Metropolitan Area,^[4] the second-largest population of ethnic Koreans outside of Korea.^[5]

Korea Way

The heart of Koreatown is the segment of 32nd Street between Fifth Avenue and Sixth Avenue, officially nicknamed Korea Way. Korea Way features stores and restaurants on multiple stories, with independently run establishments reaching up to higher floors, exuding an ambience of Seoul itself.^[6]^[2]^[7] The New York City Korean Chamber of Commerce estimates there to be more than 100 small businesses on Korea Way.^[8] Signage in Hangul is ubiquitous. Koreatown's central location and high density of crowded restaurants, bars, karaoke clubs, and spas on Korea Way have rendered it a major tourist attraction and a center of nightlife in Manhattan.^[6]

Korea Way features numerous restaurants^[9]^[10]^[11] that serve both traditional and/or regional Korean cuisine and Korean fusion fare (including Korean Chinese cuisine^[12]), several bakeries, grocery stores, supermarkets, bookstores, consumer electronics outlets, video rental shops, tchotchke and stationery shops, hair and nail salons, noraebang singing bars, nightclubs, as well as cell phone service providers, internet cafés, doctors' offices, attorney offices, banks, and hotels. Numerous Japanese restaurants have also emerged in Manhattan's Koreatown. Although Korea Way continues to represent the heart of Koreatown, situated between Broadway, Sixth Avenue, and Fifth Avenue, Koreatown itself as of 2015 has been expanding further eastward from Fifth Avenue along East 32nd Street, toward Madison Avenue in Midtown Manhattan, in the direction of Queens and Nassau County.^[13]^[14]^[15]

Development as a Korean dining destination

Some 24/7 restaurants conduct business on Korea Way.^[16] Korean restaurants in the district have had to expand or stay open around the clock to meet rising commercial rents and stay financially viable, given the growing customer volume generated by foot traffic in and greater investment and involvement by the Korean chaebol.^[1]^[13] Manhattan's Koreatown, historically known as a more tourist-oriented alternative to Flushing and Murray Hill, Queens (part of the Long Island Koreatown), has since developed a reputation as an authentic Korean dining destination.^[13]

References

^ ^a ^b Sam Kim, photography by Gary He (July 31, 2018). "NYC's K-Town Isn't What It Used to Be". Vox Media. Retrieved November 21, 2018. Most mom-and-pops are gone, and 32nd Street is now dominated by chains due to high rents and policies in Korea itself.
^ ^a ^b Baldwin, Deborah (October 17, 2008). "Living In Koreatown Exotic Flavor, Beyond Just the Food". The New York Times. Retrieved October 4, 2013.
^ "New York County, New York QuickLinks". U.S. Census Bureau. Archived from the original on 2013-06-19. Retrieved 2012-05-21.
^ "Profile of General Population and Housing Characteristics: 2010 Demographic Profile Data New York-Newark-Bridgeport, NY-NJ-CT-PA CSA". U.S. Census Bureau. Retrieved 2012-06-29.
^ Chi-Hoon Kim (2015). Savoring Gotham: A Food Lover's Companion to New York City: A Food Lover's...page 326. ISBN 9780190263638. Retrieved October 11, 2015.
^ ^a ^b Meredith Galante (November 6, 2011). "An Insider's Tour of Koreatown, A Slice Of Seoul In The Middle Of Manhattan". Business Insider. Retrieved October 8, 2016.
^ Rebecca Finkel (2012-06-20). "Seoul-searching in Manhattan's Koreatown". Copyright 2001-2012, Free Daily News Group Inc. Archived from the original on 2013-04-21. Retrieved 2012-10-03.
^ Yi, David (3 October 2010). "Your Nabe: From barbecue to karaoke, your guide to Koreatown". Daily News. New York. Archived from the original on 26 April 2012. Retrieved 19 April 2011.
^ Andrews, Betsy (22 March 2011). "Snacking in Koreatown". The New York Times. Retrieved 13 April 2011.
^ Nick Fox (2011-03-22). "Koreatown: Where to Eat". The New York Times. Retrieved 2012-10-03.
^ "Serious Eats New York: Manhattan: Koreatown". Serious Eats ©2006-2012. Retrieved 2012-10-03.
^ Jenny Miller (2011-12-22). "First Look at Dong Chun Hong, Bringing Seoul-Based Korean-Chinese to K-Town". Copyright © 2009, New York Media LLC. All Rights Reserved. Retrieved 2012-10-04.
^ ^a ^b ^c Gina Pace (April 26, 2015). "Koreatown in NYC is now being taken more seriously as a dining destination". New York Daily News. Retrieved October 10, 2015. Koreatown — long centered on 32nd St. between Fifth and Sixth Aves., nicknamed Korea Way — has expanded in recent months. The new Baekjeong spot, for example, is located just east of Fifth Ave...Kihyun Lee took an even bigger gamble by opening a dual-concept spot midblock on 31st St. between Fifth and Madison Aves...
^ [1] Shinhan Bank America. Accessed April 18, 2015.
^ [2] Don's Bogam Korean restaurant. Accessed April 18, 2015.
^ Feldman, Zachary (2010-11-26). "In The Midnight Hour: BCD Tofu House in Koreatown". Serious Eats New York. Archived from the original on 2011-09-20. Retrieved 2011-09-25.