KCRS' studios are located at the ICA Business Plaza on East Eighth Street in Odessa, just east of downtown, and its transmitter is located in Midland.
KCRS was the leader in sports in West Texas for a time. It was the home of Sports Fan Radio Network and aired the Fabulous Sports Babe program. Until the 2009 season, KCRS was the flagship station for the RockHounds, having been their radio home since the team was first established as the Midland Cubs back in 1972. In the spring of 2009, GAP Broadcasting announced that the Rockhound games would be following OC over to 102.1 Jack FM. From 2004 to 2007 NewsTalk 550 was the affiliate for Odessa College men's and women's road basketball games, but those rights were transferred to KFZX in 2008. Before getting the OC contract, they aired 10 consecutive years of NJCAA Conference play with Midland College for both men's and women's basketball. They have also been the home for the NCAATexas Tech Red Raiders football and men's basketball games, but the rights were moved to KMCM in 2004. They broadcast NCAABaylor Bears football games from 1978 until 2004, when they decided to drop NCAA games altogether.
KCRS was owned by Clear Channel Communications until it sold the entire Midland-Odessa cluster to Gap Broadcasting, who in turn sold the said cluster to ICA Broadcasting for $3 million.[3]
FM Translators
KCRS relays its programming to two FM translators in order to widen the coverage area; they also provide the listener with the choice of listening on FM with high fidelitystereophonic sound.
