1000 kHz went on the air as KJJT on September 26, 1980.[1] It was the first Spanish-language station for the Midland-Odessa area.[2]
In 1986, L & T Enterprises was sold by its original owners, Alfredo G. Levario and O.L.A., Inc., to Rubén Velásquez, though the station itself claimed that the sale had taken place in 1985[1] and news reporting stated the transfer was part of a foreclosure sale.[3] 1985 was also the year that KJJT gained its first Spanish-language competitor in the market, when 1310 KOYL flipped to Spanish-language programming under new ownership.[4]
KJJT became KNDA on April 20, 1989, the same day it relaunched as "Qué Onda", a bilingual station playing Tejano music.[3] However, the format failed to take off in Odessa, as it had in larger Texas cities. KNDA signed off for good on June 16, 1991,[5] citing a lack of interest in Tejano music and "other reasons" for the closure. Ector County records showed that L & T Enterprises had $57,000 in federal tax liens, related to employee payroll taxes, against the company.[5]KOZA, with which KNDA shared studio space, absorbed most of KNDA's 10 employees and began adding Tejano music to its programming.[5]
