Studios for KTBB-AM-FM are co-located with KRWR in the Woodgate Centre office building at 1001 ESE Loop 323, at the intersection with New Copeland Road. The FM transmitter is on County Road 246 South in Tyler, Texas.[3]
Because KTLU 1580 was a daytimer, KWRW was able to broadcast into the night when KTLU was off the air. The call letters, KWRW, were chosen by Representative and Mrs. Whitehead in honor of their daughter, Dr. Wendee R. Whitehead. KWRW was powered at 3,000 watts, transmitting from the KTLU tower in Rusk. In order to extend KWRW's signal beyond Cherokee County, Whitehead applied for and was granted an FM translator at 103.9 FM, licensed as K280CL Palestine, in 1985.
On January 15, 2009, KWRW changed formats from oldies to classic hits and rebranded as "Classic Hits 97.7".
KWRW and K280CL remained together for almost 20 years until Whitehead's death. That prompted the transfer of KWRW, the relay translator, and AM sister station KTLU to The Cherokeean Herald newspaper.
KWRW was purchased by Paul Gleiser in March 2015. As part of the purchase, a request to move the KWRW facility from Rusk to Troup was applied for and granted by the Federal Communications Commission. The current 97.5 Troup facility began broadcasting as KTBB-FM on May 15, 2015. K280CL subsequently moved from Palestine to Rusk and became the translator for KTLU 1580 AM.
