Italia 2

Italia 2
CountryItaly
Broadcast areaItaly
Switzerland
Programming
Language(s)Italian
Picture format576i SDTV
Ownership
OwnerMediaset Italia
(MFE - MediaForEurope)
Sister channelsItalia 1
Rete 4
Canale 5
20
Iris
27 Twentyseven
La5
Cine34
Focus
Top Crime
Boing
Boing Plus
Cartoonito
TGcom24
Mediaset Extra
History
LaunchedJuly 4, 2011
Links
WebsiteItalia 2
Availability
Terrestrial
Digital terrestrial televisionChannel 49
Streaming media
Mediaset InfinityItalia 2

Mediaset Italia Due, commonly known as Italia 2 (pronounced Italia Due [iˈtaːlja ˈduːe]), is an Italian television channel, operated by Mediaset and owned by MFE - MediaForEurope. It was founded, and started to broadcast, in 2011.[1]

Italia 2 currently broadcasts in Italian. It broadcasts at a national level and also serves to target Italian youth, aimed primarily at a male audience.[1]

History

Italia 2 On July 1, 2011, Italia 2 started broadcasting its launch spots.[2] On July 4, at 10pm CEST, it officially began broadcasting, with the first viewing of the film Dragonball Evolution.[2]

The peculiarity of the schedule of Italia 2 for the first year consisted in its division into "zones", where each of them has a thematic character; amongst these, worthy of note is the U-Zone, made by the channel's viewers through their amateur videos. The daytime programming of Sunday and Saturday is different from the other days of the week. The first night programs started at 10 pm, then at 9:30 pm, and finally at 9:10 pm, like all Mediaset channels, with TV series and television programs divided into theme evenings.

In 2012, Italia 2 started transmitting different matches of the UEFA Europa League–until 2013, in partial simulcast with Italia 1 and Italia 1 HD free practice, qualifying and all of the Grand Prix of the world Championship and, from 2013 to 2018, free trials, qualifications and races of the world championships in Superbike, Superstock, Superstock 300 and the European Superstock 1000.[3]

As of September 2012, the schedule has been enhanced with the daily broadcast of the second edition of Sport Mediaset. In 2013, the historical program Superclassifica Show made a return on Italia 2, renamed Superclassifica 2.

On September 2, 2012, the channel was to be restyled, which should have been called Italia .2, but in fact, it never materialized despite Mediaset announcing it with some promos broadcast during the summer of 2012.[4]

On 19 April 2018, Italia 2 was replaced by a relaunch of Focus on its original frequencies on channel 35. Italia 2 was transferred to channel 120 on mux La3. On 28 February 2019, the channel took the channel 66, bought to Retecapri.

As of January 2, 2019, Italia 2 is also available to be viewed on the Sky Italia platform at channel number 175.

Format

In the strategies of Mediaset, Italia 2 goes alongside La5, a channel aimed instead at a female audience. The schedule of the channel reflects this logic: it is composed of television series, films, cartoons, anime (some first-run), music, and sporting events, in addition to the revival of some of the TV programs of Italia 1, to which the network is affiliated. There are also some occasional internal productions.

Digital terrestrial frequencies

The spread of the channel began on digital terrestrial and originally on LCN 35 and, after a few weeks, also on the satellite platform Tivùsat, on Hotbird, frequency 11.013 MHz (later on 11.919 MHz, the historical frequency for Mediaset, where there is still).[citation needed]

As of February 28, 2019, the channel is visible on LCNs 66 and 566.[5]

Directors

Name Period
Luca Tiraboschi July 4, 2011–November 2, 2014
Marco Costa Since November 3, 2014

Audience share

The goal of the channel is to reach a 0.4% share on the total individuals and 0.55% on the commercial target.[6]

The maximum peak ratings achieved by the channel took place on October 14, 2012, during the Red Bull Stratos (which had an average audience of 867,000 viewers) with a share of 4.90% of the target individuals and 15.20% of the target men aged 15–34 years, with peaks of 1,856,000 viewers and the 19.4% share for the targeted audience.[7]

Programming

Current

Programming on Italia 2 currently includes the following:

News

  • TGcom24
  • Meteo.it
  • Ciak News Speciale

TV Series (only premiere)

Anime and cartoons (only premiere)

In past, Italy 2 has broadcast some important sporting events: the Formula E races, the FIFAe Nations Cup and the boxing matches of the Championship One. Also, there was made internal productions, referred to the network target.

Announcers

From 2011 to 2013 the official voice of the promotions of Italia 2 was by the dubber Paolo de Santis, while from 2014 it was by Gianluca Iacono. For short periods, they also dubbed the promo with Simone d'Andrea in 2015 and Luca Bottale in 2017.[citation needed]

References

Notes

Citations

  1. ^ a b "VIA MEDIASET ITALIA 2: THE NEW NETWORK OF DIGITAL TERRESTRIAL PROVIDER MEDIASET" (PDF). Mediaset.it (in Italian). Mediaset. July 4, 2011. Retrieved June 24, 2019.
  2. ^ a b Conti, Andrea (June 30, 2011). "Pier Silvio Berlusconi: "We believe in Tgcom24"". tgcom24.mediaset.it (in Italian). Tgcom24. Retrieved June 24, 2019.
  3. ^ Capasso, Gabrielle (March 21, 2012). "Europa League moves to Italia 2". Blogo.it (in Italian). Retrieved June 24, 2019.
  4. ^ Heekeren, Matthias (July 23, 2012). "Restyling arriving for Italia 2". Ascolti TV (in Italian). Retrieved June 24, 2019.
  5. ^ Redazione (February 21, 2019). "DTT. Mediaset bought channel 66 for one of its radios. Confirm the indiscretions. Is it going to RMC or 105?". Newslinet.it (in Italian). Planet s.r.l. Retrieved June 24, 2019.
  6. ^ "» Dal 4 luglio arriva Italia 2 sul digitale terrestre, ecco alcuni dei programmi in onda Antonio Genna Blog". Retrieved August 5, 2019.
  7. ^ Rossi, Simon (October 15, 2012). "1 million and 856 thousand spectators on Italia 2 during the launch of Felix Baumgartner". digital-news.it (in Italian). Digital-Sat. Retrieved June 24, 2019.

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