The service has been marketed since 31 July 2009 and offers a satellite alternative for many of those unable to receive the digital terrestrial television in Italy. Tivù Sat comprises free-to-air and free-to-view channels available on national television networks, and can be watched using a subscription card for Italian users purchasing a compatible receiver with Nagravision scrambling system. It uses Eutelsat's Hot Bird satellites at 13 degrees east.
