Intermiles

InterMiles (Jet Privilege Private Limited)
Company typePrivate, subsidiary
IndustryTravel
Technology
Finance
Founded2014; 10 years ago (2014)
HeadquartersUnit No-703, 7th Floor, Kanakia Wall Street, Andheri Kurla Road, 400099 Mumbai, Maharashtra,
India
Key people
Akash Poddar
(Interim CEO)
Websitewww.intermiles.com

InterMiles was the airline's frequent-flyer program[1][2] of Jet Airways (Jet Privilege Private Limited, (JPPL)) that ceased operations in April 2019, in which 50.1% stake is held by Etihad Airways, part of the Etihad Aviation Group.[3] InterMiles is an independent, loyalty and rewards company formed in 2014. The program has about 10 million members.[4]

InterMiles' main feature was allowing users to make online travel booking for flights and hotels through its app and website, and get rewarded as they earn and redeem InterMiles.[5][6] Later, InterMiles added features to allow users to shopping, dine, fuel and introduced co-brand credit cards in India.[7][8][9]

History

In 2012, Jet Privilege Private Limited (JPPL) was formed to issue miles and award redemption tickets.[10]

InterMiles (formerly known as JetPrivilege) was founded in 2014 as an independent entity, part of the Etihad Aviation Group formed with the sole purpose to market, develop and grow InterMiles, a loyalty and rewards programme.[11]

Funding

Etihad Airways bought a 50.1% stake in the company for $150 million in 2014. Jet Airways holds a 49.9% stake in the company.[3]

Advertising campaign

After rebranding, InterMiles launched their first Television advertisement in 2020.

See also

References

  1. ^ "Jet Privilege's frequent flyer programme to be now known as InterMiles". Business Line. Retrieved 14 August 2020.
  2. ^ "Jet Airways' frequent flier programme JetPrivilege is now InterMiles. The benefits and riders, explained". CNBC TV18. Retrieved 29 April 2021.
  3. ^ a b "InterMiles gains traction in consumer tech segment". Business Line. Retrieved 17 February 2021.
  4. ^ "Jet gone, Jet Privilege is InterMiles now". The Times of India. Retrieved 29 April 2021.
  5. ^ "In a chat with Anil Singhvi, EaseMyTrip's Prashant Pitti explains about new pact with Just Dial". Zee Business. Retrieved 11 April 2021.
  6. ^ "Edelweiss Partners With InterMiles To Introduce Free Cancellation Travel Insurance". Travel Trends Today. Retrieved 11 March 2021.
  7. ^ "Now earn miles when paying your rent". Financial Express. Retrieved 21 September 2020.
  8. ^ "InterMiles HDFC Bank Platinum Credit Card". HDFC Bank. Retrieved 21 March 2021.
  9. ^ "Intermiles Voyage Visa Credit Card". IndusInd Bank. Retrieved 21 March 2021.
  10. ^ "Jet Airways defers plans to sell stake in Jet Privilege". Mint. Retrieved 14 November 2020.
  11. ^ "Jet Privilege unveils new brand identity 'InterMiles'". The Economic Times. Retrieved 14 November 2020.