Starting the 2018-21 cycle, Expedia Group became the first-ever global sponsor of the UEFA Champions League and the UEFA Super Cup as Expedia extended to another season until 2024, but downgraded to the regional basis which it focuses to the U.S. market only starting in 2022–23 season as Hotels.com ended the sponsorship after 2021-22 season.[3]
In July 2021, Expedia became Wrexham A.F.C.'s shirt back sponsor.[4]
Criticism and legal issues
Delays in refunds of flights cancelled due to COVID-19
In 2020, during the COVID-19 pandemic, customers complained regarding the process to get refunds for cancelled flights. Customers complained of excessively long call times and being unable to get through to a representative.[5] This led to many lawsuits.[6][7]
False advertising and trademark violation
In August 2016, Buckeye Tree Lodge and Sequoia Village Inn, LLC filed a class-action lawsuit in California accusing the company and its partners of violating trademark rights of numerous independent hotel and motel establishments by running advertising implying that consumers could book reservations for those hotels on Expedia even though Expedia had no relationship with those hotels, in violation of the Lanham Act, and also falsely noting that hotels with which the company had no relationship were "sold out".[8] In April 2021, the lawsuit was settled and the company promised not to engage in false advertising.[9]