Hide (TV series)

*Hide*
Hide
	Promotional poster
Hangul	하이드
Revised Romanization	Haideu
McCune–Reischauer	Haidŭ
Genre	Mystery; Suspense;
Created by	Yoo Bo-ra
Based on	Keeping Faith; by Matthew Hall
Developed by	Kim Sung-han
Written by	Lee Hee-soo; Choi Ah-yul; Hwang Yu-jeong;
Directed by	Kim Dong-hwi
Starring	Lee Bo-young; Lee Moo-saeng; Lee Chung-ah; Lee Min-jae;
Music by	Hwang Sang-joon
Country of origin	South Korea
Original language	Korean
No. of episodes	12
Production
Executive producers	Ahn Hye-yeon (CP); Seo Young-hee (CP); Kim Ho-jun (CP); Kim Ji-won;
Producers	Woo Se-jin; Shin Ji-min; Kim Dong-gu; Oh Kwang-hee; Kim Geon-hong; Lee Min-jin; Yoon Na-hyeon;
Cinematography	Jang Jong-kyung; Kim Do-hee;
Editors	Kim Woo-il; Lee Bo-nae; Bae Hwan;
Running time	60 minutes
Production companies	SLL; CJ ENM Studios; DK E&M;
Original release
Network	Coupang Play; JTBC;
Release	March 23 –; April 28, 2024
Related
	Keeping Faith

Hide (Korean: 하이드) is a 2024 South Korean television series based on the Welsh TV series Keeping Faith, and starring Lee Bo-young, Lee Moo-saeng, Lee Chung-ah, and Lee Min-jae.^[2] It is an original drama of Coupang Play, and is available for streaming on its platform at 22:00 (KST).^[6] It also aired on JTBC on March 23, to April 28, 2024, every Saturday and Sunday at 22:30 (KST).^[1]

Synopsis

When her husband disappears without a trace, Na Moon-yeong begins a search to find him and uncover the secrets of his disappearance.

Cast and characters

Main

Lee Bo-young as Na Moon-yeong^[7]

A former prosecutor who runs a law firm with her husband.

- Lee Ga-eun as young Na Moon-yeong^[3]
Lee Moo-saeng as Cha Seong-jae^[8]

Moon-young's husband.

Lee Chung-ah as Ha Yeon-joo^[9]

Moon-young's friendly neighbor.

Lee Min-jae as Do Jin-woo^[4]

A mysterious man.

Supporting

Jo Eun-sol as Cha Bom^[10]

Moon-yeong and Seong-jae's daughter.

Park Ji-il as Cha Woong^[11]

The Chairman of Cha Woong Foundation and father of Seong-jae.

Nam Gi-ae as Park Myeong-hee^[12]

Mother of Seong-jae.

Kim Sang-ho as Baek Min-yeop^[13]

A police officer who has a bad relationship with Moon-yeong.

Kim Gook-hee as Joo Sin-hwa^[14]

A prosecutor at a local prosecutor's office and Moon-yeong's friend.

Oh Kwang-rok as Na Seok-jin^[15]

Father of Moon-yeong.

Hong Seo-jun [ko] as Ma Gang^[16]

The manager of Geumshin Corporation who is a gangster.

Lee Seon-hee as Go Chun-hee^[17]

An office manager at Cha Woong law firm and strong supporter of Moon-yeong.

Lim Too-chul [ko] as Jo In-gyu^[18]

The youngest employee at Cha Woong law firm.

Kim Min [ko] as Seok-gu^[19]

A driver at a real estate development company who is shrouded in mystery.

Ju Seok-tae [ko] as Choi Ho-sik^[20]

CEO of Geumshin Corporation.

Kwon Sung-min [ko] as Yoo Jeong-ho^[21]

A prosecutor with tough personality.

Release

The series was scheduled to premiere on March 23, 2024, and would air every Saturday and Sunday. It would be released on Coupang Play at 22:00 (KST), and then would broadcast on JTBC at 22:30 (KST).^[1]

Viewership

Hide : South Korea viewers per episode (thousands)

Season		Episode number												Average
Season		1	2	3	4	5	6	7	8	9	10	11	12	Average
	1	976	1053	1041	1289	949	1120	993	964	954	1083	938	863	1019

Source: Audience measurement performed nationwide by Nielsen Korea.^[22]

Average TV viewership ratings
Ep.	Original broadcast date	Average audience share (Nielsen Korea)^[22]
Ep.	Original broadcast date	Nationwide	Seoul
1	March 23, 2024	4.050% (1st)	4.433% (1st)
2	March 24, 2024	4.323% (1st)	4.721% (1st)
3	March 30, 2024	4.334% (1st)	5.040% (1st)
4	March 31, 2024	5.977% (1st)	6.607% (1st)
5	April 6, 2024	4.467% (1st)	5.312% (1st)
6	April 7, 2024	4.959% (1st)	5.595% (1st)
7	April 13, 2024	4.273% (1st)	4.831% (1st)
8	April 14, 2024	4.708% (1st)	5.191% (1st)
9	April 20, 2024	4.132% (1st)	4.531% (1st)
10	April 21, 2024	4.552% (1st)	4.778% (1st)
11	April 27, 2024	4.431% (1st)	4.661% (1st)
12	April 28, 2024	4.018% (1st)	4.637% (1st)
Average		4.519%	5.028%
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings. This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

References

^ ^a ^b ^c ^d Choi, Hee-jae (February 6, 2024). '하이드' 이보영, 미스터리 서스펜스로 컴백...'더 글로리' 제작진 참여 ['Hide' Lee Bo-young, comeback with mystery suspense...Participation of 'The Glory' production team] (in Korean). E Daily. Archived from the original on February 13, 2024. Retrieved February 11, 2024 – via Naver.
^ ^a ^b ^c Yoo, Jung-min (October 19, 2023). 이보영·이무생→이청아, '하이드' 출연 확정..."내년 공개" [Lee Bo-young, Lee Moo-saeng → Lee Chung-ah confirmed to appear in 'Hide'..."Released next year"] (in Korean). iMBC. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o ^p ^q ^r Hide. Episode 1. March 23, 2024. Coupang Play.
^ ^a ^b ^c ^d ^e ^f ^g Ahn, Eun-jae (December 7, 2023). 이보영·박신혜·장기용·임지연...2024년 JTBC 드라마 빛낸다 [Lee Bo-young, Park Shin-hye, Jang Ki-yong, Lim Ji-yeon...JTBC drama will shine in 2024] (in Korean). News1. Archived from the original on February 12, 2024. Retrieved February 11, 2024 – via Naver.
^ Kang, Mi-kyung (April 12, 2024). '하이드' OST, 새 참여 아티스트는 시소...'비밀의 문' 발매 ['Hide' OST, new participating artist is Seesaw...'Secret Door' released] (in Korean). ET News. Archived from the original on April 22, 2024. Retrieved April 13, 2024 – via Naver.
^ Choi, Hee-jae (February 7, 2024). 콘텐트리중앙, 영업손실 655억...'서울의 봄' 흥행에도 적자 [Contentree JoongAng, operating loss of KRW 65.5 billion...'Spring in Seoul' also suffered losses at the box office] (in Korean). E Daily. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
^ Gong, Young-joo (October 19, 2023). 이보영, '하이드' 캐스팅...사라진 남편 찾는 스릴러 [Lee Bo-young cast in 'Hide'...Thriller in search of her missing husband] (in Korean). YTN. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
^ Ahn, Byung-gil (October 20, 2023). 이무생 '하이드' 출연···이보영과 호흡 [Lee Moo-saeng appears in 'Hide'...Works with Lee Bo-young] (in Korean). Sports Kyunghyang. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
^ Ahn, Byung-gil (October 19, 2023). 이청아 '하이드' 뜬다, 종횡무진 [Lee Chung-ah's 'Hide' is on the rise, all over the place.] (in Korean). Sports Kyunghyang. Archived from the original on February 12, 2024. Retrieved February 12, 2024 – via Naver.
^ Jo, Ji-young (April 1, 2024). 이보영이 또 이보영한 '하이드', 매 작품 인생캐 경신 [Lee Bo-young's 'Hide', breaking new ground with each work] (in Korean). Sports Chosun. Retrieved June 8, 2024 – via Naver.
^ Lim, Chae-ryeong (April 8, 2024). [어게인TV]'하이드' 이보영, 이민재 집으로 데려와...이무생 "네 딸을 왜 찾아" [[Again TV] 'Hide' Lee Bo-young brings Lee Min-jae home...Lee Moo-saeng "Why are you looking for your daughter?"] (in Korean). Herald Pop. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
^ Lim, Chae-ryeong (March 24, 2024). '하이드' 이보영, 남기애가 이무생 부검 반대했지만..."사인 제대로 알고 싶어" ['Hide' Lee Bo-young, Nam Gi-ae opposed Lee Moo-saeng's autopsy..."I want to know the cause of death properly"] (in Korean). Herald Pop. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
^ Ryu, Ye-ji (March 22, 2024). 김상호, 이보영과 악연으로 묶였다...'하이드' 출연 확정 [Kim Sang-ho and Lee Bo-young were tied up in a bad relationship...'Hide' appearance confirmed] (in Korean). Ten Asia. Archived from the original on May 19, 2024. Retrieved May 11, 2024 – via Naver.
^ Kim, Won-gyeom (March 23, 2024). 김국희, '하이드'서 이보영 조력자 된다...'무빙'·'잠' 잇는 또 한 번의 캐릭터 변신 [Kim Gook-hee becomes Lee Bo-young's assistant in 'Hide'...Another character transformation between 'moving' and 'sleeping'] (in Korean). SPOTV News. Archived from the original on May 19, 2024. Retrieved May 11, 2024 – via Naver.
^ Lim, Chae-ryeong (April 14, 2024). '하이드' 이청아, 이보영 변호사 선임하고 소름 끼치는 미소(종합) ['Hide' Lee Chung-ah appoints Lee Bo-young as a lawyer and gives a creepy smile (Comprehensive)] (in Korean). Herald Pop. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
^ Park, Jung-sun (March 25, 2024). '하이드', 강렬한 충격과 미스터리...시작부터 충격 엔딩 ['Hide', intense shock and mystery...Shocking ending from the beginning] (in Korean). JTBC News. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
^ Lee, Ye-jin (March 23, 2024). 이선희, 쿠팡플레이 '하이드' 출연...이보영x이무생 든든 지원군 변신 [공식입장] [Lee Seon-hee appears in Coupang Play's 'Hide'...Lee Bo-young and Lee Moo-saeng transform into a strong support group [Official Position]] (in Korean). Xports News. Retrieved June 8, 2024 – via Naver.
^ Park, Jung-sun (December 21, 2023). 배우 임투철, 디퍼런트컴퍼니 전속계약 [Actor Lim Too-chul, exclusive contract with Different Company] (in Korean). JTBC News. Archived from the original on June 15, 2024. Retrieved June 8, 2024 – via Naver.
^ Park, Jae-hwan. 김민, 쿠팡플레이 '하이드' 캐스팅.. 미스터리한 인물 '석구' [Min Kim cast in Coupang Play's 'Hide'...Mysterious character 'Seokgu'] (in Korean). KBS Media. Archived from the original on February 15, 2024. Retrieved February 15, 2024 – via Naver.
^ Jeon, Hyo-jin (April 14, 2024). 800억 가로챈 이무생·이청아, 이보영 반격 시작 (하이드)[TV종합] [Lee Moo-saeng and Lee Chung-ah, who intercepted 80 billion won, begin a counterattack against Lee Bo-young (Hide) [TV Comprehensive]] (in Korean). Sports Dong-a. Archived from the original on June 8, 2024. Retrieved June 8, 2024 – via Naver.
^ Shin, Young-eun (March 21, 2024). 권성민, '하이드' 출연...신스틸러 활약 기대 [Kwon Sung-min appears in 'Hide'...Expected to be a scene-stealer] (in Korean). Maeil Gyeongje. Archived from the original on May 11, 2024. Retrieved May 11, 2024 – via Naver.
^ ^a ^b
Nielsen Korea ratings:
- "Ep. 1". Nielsen Korea (in Korean). March 23, 2024. Archived from the original on March 23, 2024. Retrieved March 24, 2024.
- "Ep. 2". Nielsen Korea (in Korean). March 24, 2024. Archived from the original on March 24, 2024. Retrieved March 25, 2024.
- "Ep. 3". Nielsen Korea (in Korean). March 30, 2024. Archived from the original on March 30, 2024. Retrieved March 31, 2024.
- "Ep. 4". Nielsen Korea (in Korean). March 31, 2024. Archived from the original on March 31, 2024. Retrieved April 1, 2024.
- "Ep. 5". Nielsen Korea (in Korean). April 6, 2024. Archived from the original on April 6, 2024. Retrieved April 7, 2024.
- "Ep. 6". Nielsen Korea (in Korean). April 7, 2024. Archived from the original on April 7, 2024. Retrieved April 7, 2024.
- "Ep. 7". Nielsen Korea (in Korean). April 13, 2024. Archived from the original on April 13, 2024. Retrieved April 14, 2024.
- "Ep. 8". Nielsen Korea (in Korean). April 14, 2024. Archived from the original on April 14, 2024. Retrieved April 15, 2024.
- "Ep. 9". Nielsen Korea (in Korean). April 20, 2024. Archived from the original on April 20, 2024. Retrieved April 21, 2024.
- "Ep. 10". Nielsen Korea (in Korean). April 21, 2024. Archived from the original on April 21, 2024. Retrieved April 22, 2024.
- "Ep. 11" (in Korean). Nielsen Korea. April 27, 2024. Archived from the original on May 5, 2024. Retrieved April 27, 2024.
- "Ep. 12" (in Korean). Nielsen Korea. April 28, 2024. Archived from the original on April 28, 2024. Retrieved April 28, 2024.