Gary M. Reynolds

For football coach, see Gary Reynolds.
Gary M. Reynolds
Born (1952-06-21) June 21, 1952 (age 72)
Milwaukee, Wisconsin, U.S.
Occupation(s)Chairman of GMR Marketing
Chairman/CEO of Banshee Music
Chairman of the Radiate Group
SpouseGail Reynolds

Gary M. Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin.

Biography

A former professional musician,[1] Reynolds founded GMR in 1979 on the concept of cross-promoting music group and brands, such as the Miller Band Network which connected the Miller Brewing Company to different rock bands.[2]

GMR Marketing is owned by the Omnicom Group but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.[3]

Reynolds began developing an offshoot company, Banshee Music, which began in the autumn of 2008.[4][5] The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.[4][6][7][8]

References

  1. ^ Gary Reynolds CEO profile in Milwaukee Journal Sentinel http://www.jsonline.com/business/49894917.html
  2. ^ The Miller Band Network: http://www.davecarusoweb.com/?CP=/Stories/MillerNetwork.html Archived 2011-07-08 at the Wayback Machine
  3. ^ Radiate Group Management Team Archived March 24, 2015, at the Wayback Machine
  4. ^ a b Burkitt, Laurie. "Tune In to the Game". Forbes. Retrieved 2023-03-31.
  5. ^ Banshee Music greeting cards http://www.onmilwaukee.com/market/articles/bansheecards.html
  6. ^ Banshee Music fight songs http://www.jsonline.com/business/40689392.html
  7. ^ Banshee Themes http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1155920/index.htm Archived 2009-05-31 at the Wayback Machine
  8. ^ "Music helps Cowboys, other teams hit marketing high note - USATODAY.com". usatoday30.usatoday.com. Retrieved 2023-03-31.

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