Firefly (Chinese: 萤火虫; pinyin: Yínghuǒchóng) is a brand of electric cars established by Chinese automotive manufacturer Nio Inc. in 2024, specializing in small, high-end electric cars for the Chinese and European car markets.
History
The Firefly brand made its official debut in China on 21 December 2024 at the Nio Day 2024 company event. Established as a brand of small, high-end electric cars, Firefly's target market is Europe, and the brand was described by Nio's CEO William Li as a rival to European premium small car brands including Smart and Mini.[2] After its launch in China and upcoming launch in Europe during the second quarter of 2025, the brand will be eventually sold in the Latin American and Southeast Asian markets.[3] Nio initially planned for Firefly to be launched in Europe before China, but tariffs in Europe were blamed as the reason for the delayed launch.[1]
At the Nio Day 2024 event, former SAIC-GM executive Daniel Jin was announced as the Firefly brand's president.[1]
Firefly EV
The brand's debut model, a small five-door hatchback simply referred to as the Firefly EV, was designed under the lead of Nio Design Vice President Kris Tomasson. The model began pre-sale in China upon the brand's domestic launch starting at a price of 148,800 yuan and will officially go on sale in the Chinese market in April 2025.[3]
See also
Onvo, another mass-market car brand owned by Nio Inc.
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