The first production Exeed model launched was the Exeed TX/TXL mid-size SUV in March 2019.[3] Next month in April at Auto Shanghai, a third Exeed concept vehicle was revealed, the E-IUV.[4] In October, Exeed launched its second production vehicle, the Chery Tiggo 7-based LX compact SUV.[5]
By the end of the year on November 22, 2019, at Auto Guangzhou, a concept vehicle, called the VX, previewing the brand's flagship SUV was revealed. The production Exeed VX full-size SUV was released in January 2020.[6]
In February 2020, it was announced that the Exeed TXL and VX would be sold in the United States by HAAH Automotive Holdings as the Vantas TXL and VX.[7] These models were planned to be launched in 2021.[8] In April 2021, the Vantas brand release date was pushed back to 2022 and it was announced that the first models would be exported from China to the United States.[9] However, later in July, HAAH filed for bankruptcy and the plans for Vantas and the company's other entry-level brand, T-GO, which planned to sell the second-gen Chery Tiggo 7, were abandoned.[10]
In April 2021 at Auto Shanghai, Exeed revealed the marque's fifth concept SUV, the Stellar, an electric mid-size SUV.[11]