Rising Auto Technology Co., Ltd.,[1] trading as Rising Auto (Chinese: 飞凡汽车, Feifan Auto) was an electric vehicle brand by Chinese automobile manufacturer SAIC Motor.[2] It is currently a product line under Roewe.
Rising Auto was originally the "R Brand" in 2020,[3] an offshoot of SAIC's Roewe brand dedicated to new energy vehicles and intelligent vehicles.[4] The Chinese Rising Auto name came out shortly after in October 2021,[5] and the English Rising Auto name was created in 2021 to give the R brand a full meaningful name. Early products are rebadged Roewe vehicles with the R7 crossover being the first original product. The following product is the F7 executive sedan.
In November 2024, SAIC Motor Passenger Vehicle announced to roll back the Rising Auto brand into Roewe, ending its history as an independent brand. Rising would turned into a premium electric product line under Roewe.[6][7]
